The 2012 Nonprofit Communications Trends Report reveals what nonprofits big and small have planned for 2012.

Ready for Download Now

Coming Later

  • Trends by region of the U.S. and Canada
  • Trends by organizational mission

Blogging or Reporting on This Survey?

You can download the report charts and infographics here.

Please link to or the short URL

For interviews, contact Kivi Leroux Miller, president of Nonprofit Marketing and the report's author, via email or Twitter, or call 336-499-5816.

Highlights from the Report

In under 140 characters . . . 

Big 6 Communication Tools for Nonprofits: website, email, Facebook, print, in-person events, and media/PR.

Only 24% of nonprofits have written & approved marketing plan for 2012. Nonprofit Comm Trends Report:

78% of nonprofits say they'll email supporters at least monthly in 2012. Nonprofit Comm Trends Report

Facebook twice as important to nonprofits as blogging, video, or Twitter, according to 2012 Trends Report:

Facebook beats Twitter, 80% to 34% as important to nonprofit marketers. Nonprofit Comm Trends Report.

Online communications will continue to dominate for nonprofits in 2012. Nonprofit Comm Trends Report.

Smaller nonprofits more social in person and online; big nonprofits prefer traditional marketing. Trends Report

What excites nonprofits: new websites, real marketing plans, integrating channels & social media. Trends Report:

What scares nonprofits: vying for attention, new social media, no $ for marketing & burning out. Trends Report:

The one thing that both excites and scares nonprofit communicators? Social media! 2012 Trends Report:


Want a historical reference? You can also download the 2011 Nonprofit Communications Trends Report.