UPDATED for 2019

90-Minute Webinar

Presented by Tom Ahern

April 11, 2019 | 1:00 p.m. Eastern (10:00 a.m. Pacific)

Recording available if you can't attend live, but you must register before the webinar begins.

Newsletters: Some Succeed Beyond Anyone's Wildest Dreams, but Most Drive Donors Away.

UPDATED and only offered JUST THIS ONCE in 2019!

This training is now a SINGLE intense 90-minute webinar that will be presented on April 11.

During this 90-minute webinar, Tom Ahern will show proven formulas for newsletter success and how to write effective headlines and develop relevant content.

"Thanks, Tom! Our fall newsletter was our best result yet. Highest response rate and most raised per newsletter. I would say this training is a must for any organization that wants to improve its newsletter" - Allison Grierson, Friends of Honduran Children and previous webinar attendee

Donor Newsletters That Raise More Money

$129

Registration for this 90-minute webinar with Tom Ahern includes access to the webinar recordings for three months. But you must register BEFORE the webinar begins for access. We DO NOT sell recordings after an event has ended.

Can't make it live? No worries! This webinar will be recorded, but you must register before the event begins to receive access. The recordings will be available for three months.

Most Charity Newsletters Disappoint

They don't even pay for themselves.

But, then, most nonprofits unwittingly produce print newsletters that are actually built to fail.

Want to unlock the full potential of your charity's newsletter?

Learn the science and secrets from Tom Ahern that will help you reap extraordinary rewards.

Tom Ahern literally wrote the book on printed donor newsletters.

What does he know that you might not?

That most charity newsletters are BUILT TO FAIL, not succeed.

He also knows how easy it is to change your failing donor newsletter into a surprising success.

Newsletters that follow his prescriptions sometimes raise more in gifts than do straightforward appeals.

See why a newsletter he guided through a makeover now raises $500,000 annually from just 10,000 donors.

Please note: this training focuses exclusively on newsletters used in fundraising.

Donor Newsletters That Raise More Money

$129

Registration for this 90-minute webinar with Tom Ahern includes access to the webinar recordings for three months. But you must register BEFORE the webinar begins for access. We DO NOT sell recordings after an event has ended.

Tom-Ahern-CircleMeet Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

What Others Have Said About This Training:

"The training offers a great opportunity to see your newsletter from the reader's perspective. It is packed with information, advice, tips and examples. I started revising my newsletter after the first session." - Cheryl Megurdichian, Second Sense

"Tremendous! It helped me focus my energy on the right things and I'm making changes to my newsletter right away. Good Job!" - CD

"Valuable - insightful - well worth the time and money. Gave us lots to think about. We need to be very critical and strategic about how and why we are doing a newsletter. Different audiences require different strategies, and this seminar brought it all home." - Glynis Corkal, Misericordia Health Centre Foundation

Donor Newsletters That Raise More Money

$129

Registration for this 90-minute webinar with Tom Ahern includes access to the webinar recordings for three months. But you must register BEFORE the webinar begins for access. We DO NOT sell recordings after an event has ended.