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60-MINUTE WEBINAR

Presented by Kivi Leroux Miller

Thursday, July 24, 2025

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn to write effective microcontent and calls to action that actually work.

Registration for this webinar is $99 $49.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP here. 

Your content deserves more attention. If your emails are going unopened, your posts are getting skipped, or your calls to action are underperforming, the issue may be how you’re writing the short, powerful copy that matters most.

This webinar focuses on two essential but often overlooked writing styles: microcontent and conversion copywriting.

You’ll learn how to combine emotional insight, ethical persuasion, and practical techniques to grab attention and motivate action, all  without hype or gimmicks.

During this webinar, you’ll learn how to:

  • Write scroll-stopping microcontent like subject lines, headlines, and social intros that get seen and spark curiosity.

  • Use the Magic 6 response words and 25 proven copywriting techniques that work across platforms.

  • Apply ethical clickbait principles to draw readers in without misleading or overpromising.

  • Tap into your audience’s real motivations and mindset, using NPMG’s Messaging Mindsets to guide your copy choices. BONUS: Your registration includes access to our custom GPT Mindset Messenger to help you edit your copy.

  • Create clear, motivating calls to action for emails, landing pages, and donation forms.

  • Run simple A/B tests and use AI tools to generate stronger copy faster.

Whether you’re looking to boost opens, clicks, or signups, you’ll leave with a practical toolkit to make every word count—and inspire your readers to act.

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the treasurer of the Davidson County Local Food Network and the Lexington Book Festival (Lexington, NC) and she co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.