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As usual, please double-check events to see if they are still happening.

On the Calendar

4/1: April Fool’s Day. Today is a great opportunity to do something a little light-hearted or humorous, even if that’s not usually your style. Try to pull these little stunts in the morning, so you can follow up in the late afternoon with a “retraction” or “gotcha!” Use Instagram Stories, etc so they don’t stick around on your feed.

4/2: International Children’s Book Day. Find a good kid’s book related to your cause and use that as a springboard to talk about your work. This works especially well if you have lots of parents with small children on your mailing list.

4/2: Ramadan Starts. This holy month for Muslims focuses on introspection, fasting and prayer and is often seen as a “reset” for the year.

4/4: Tell a Lie Day. Use this day to dispel any myths or rumors about your cause.

4/7: World Health Day. This year is focusing on our planet, our health.

4/11: National Pet Day. Share your staff pets or ask your supporters to share theirs.

04/14: International Moment of Laughter Day. Create or share a funny meme or video.

04/15: World Art Day. Have supporters create art based on how your cause has helped them or how you make them feel. Or showcase your staff’s artistic talents.

4/15: Income Tax Day in the U.S. How do tax dollars support your cause? Make your supporters feel a little better about paying up by knowing how it helps you. Or maybe you can point out that you don’t use any tax dollars at all!

04/17: Easter. Cover the Christian approach or the secular one (Easter baskets with chocolate bunnies and marshmallow peeps, Easter Egg hunts, etc).

4/22: Earth Day. How can you connect what you do with protecting the environment, even if your core mission isn’t environmental? This year’s theme is climate action.

04/23: Take a Chance Day. Write about something you’ve been thinking about, but have been too afraid to share. Start a campaign with an audacious goal. or encourage your supporters to take a next step.

4/27: Tell a Story Day. Time to share stories from your clients or be more creative and tell a fairy tale about how much better the world would be with your org (or a horror story about the world without it).

4/28: Take Our Daughters and Sons to Work Day. Get some of your staff to bring their kids to work and share what the kids learned about your cause. Or have volunteers bring their kids.

4/29: International Dance Day. Great for social media videos, you can join in the latest TikTok dance or show your staff getting down to take a break.

April Also Has:

  • World Autism Awareness Day: 2nd
  • Buddha’s Birth: 8th
  • Passover starts the 15th
  • National Volunteer Week: 17th-23rd
  • Gathering of Nations: 21st-23rd
  • Day of Silence: 22nd
  • Arbor Day: 29th
  • Celebrate Diversity Month
  • Arab-American Heritage Month
  • National Poetry Month
  • Stress Awareness Month
  • National Garden Month
  • Sexual Assault Awareness Month

Metaphor of the Month

The metaphor for this month is weather. Think about rain, wind, tornadoes, heatwaves, cold spells, snow, thunderstorms, light showers, sun, clouds, fog, climates, floods, forecasts, and radar.

How can you relate these things to your organization?

Pop Culture, Events, and News

You’ll see all kinds of news and events related to Spring fashion, gardening, and, of course, Spring Break!

With restrictions lifting in many places, local festivals will start popping up on everyone’s calendar again. Google “(your state) festivals” and you’ll see what’s coming up nearby.

Despite it being called March Madness, the NCAA Basketball Championship Games actually take place in April with the women playing on the 3rd and the men on the 4th.

The Masters in Augusta, GA takes place April 7-10.

The GLAAD Media Awards are the 2nd.

The Grammys are on the 3rd.

The CMT Music Awards are on the 11th.

The White House Correspondents’ Dinner is the 30th.

The NFL Draft starts on April 28th.

Many TV shows and miniseries premier or return in April including 90 Day Naked Chef: Hip Hop Edition, Jeopardy: American Crime Story, Ken Burns’ Marvel Cinematic Universe, The Outlaws, Tokyo Vice, iCarly, Tige & Bunny, Woke, 61st Street, The Kardashians, Anatomy of a Scandal, Come Dance with Me, Fear the Walking Dead, The First Lady, Better Call Saul, Mayans M.C., New Amsterdam, They Call me Magic, Barry, Gaslit, We Own This City, The Offer, and Ozark.

Movies premiering either in theaters or streaming include Fantastic Beasts: The Secrets of Dumbledore, The Contractor, Morbius, Sonic the Hedgehog 2, Ambulance, All the Old Knives, Father Stu, The Bad Guys, The Northman, The Unbearable Weight of Massive Talent, and Memory.

Source of the Month

Read! Whether it’s a novel you picked up for Spring Break or a favorite industry blogger, reading can spark your creativity and show you new ways to look at the world.

Happy Writing!

If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. For example, I will email the prompts for May the first week of April. Sign up now to get prompts emailed to you in advance monthly.

Published On: March 24, 2022|Categories: Email Marketing, Social Media, Writing Skills and Content|