We have only had a little over 300 people take our 2020 Nonprofit Communications Trends Survey, but if these (very) preliminary results hold, then a majority of nonprofit organizations are not sending a welcome series to new subscribers. (By “welcome series” we mean 2 or more messages.)

Do you send a welcome series? Either way, we needs as many nonprofit communicators as possible to take the survey and help us shape the best picture for nonprofit communications in 2020!

I have talked about the importance of sending a welcome series before. And if most nonprofits do not send a welcome series, this could be a great chance for you to shine!

From my previous post, here are some top tips for your welcome series:

  • Send from an email address they can respond to.
  • Make the email personal with a friendly, conversational tone.
  • Limit calls to action – don’t ask them to volunteer and upgrade to monthly giving in the first email.
  • Include links to your social networks so they can follow you elsewhere.

And Kerri Karvetski has listed a few options of what to offer in these welcome emails in her post 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series :

  1. Top resources from your website
  2. Your best blog posts
  3. Downloadable white paper or e-book
  4. Mobile app
  5. Discount
  6. Video
  7. Quiz
  8. Survey
  9. Invitation to volunteer
  10. Invitation to sign a petition
  11. Invitation to connect on social networks
  12. Invitation to donate

For more on starting a welcome series, join our free membership level and you’ll get access to our Creating an Email Welcome Series Online Course. This mini-course includes a 6-minute video and will show best practices for creating an email welcome series that engages your new subscribers from the start.

And please take our 2020 Nonprofit Communications Trends Survey

Published On: November 25, 2019|Categories: Nonprofit Marketing Trends|

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