Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign.

Kerri’s Campaign Tips:

  1. Develop a Story Arc with Multiple Emails
  2. Set Public Goals with Your Audience
  3. Mix Cultivation Asks with Fundraising Asks within Your Story Arc
  4. Integrate with Other Channels (Email, Direct Mail, Social Media, Events, etc.)
  5. Send a Thank You at End with Update on Goals

What tips can you share from successful campaigns?