Kathy Swayze is a great nonprofit storyteller — it’s the core of her consulting business at Impact Communications. I recently interviewed Kathy to get some of her favorite tips on how nonprofits can tell better stories.
(Here’s the link if you don’t see the player.)
Just a few of Kathy’s tips:
- Get up from your desk. The story won’t come to you.
- Ask program staff to share moments when they were personally touched or an otherwise memorable moment.
- Work with program staff to be on the look out for good stories.
- As a fundraiser and communicator, make sure that your program staff realize that you are genuinely interested in their work.
