BRAND NEW, THREE-HOUR WORKSHOP

Presented by Kristina Leroux and Kayla Hornbrook

Thursday, April 30, 2026

1:00 – 4:00 pm ET (10:00 am – 12:00 pm PT)

Use AI, repurposing, and curation to finally get ahead of your content workload.

Registration for this workshop is $249.

Recording NOT Available. Please do not register if you can’t attend live.

This workshop is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the Community. 

Nonprofit communicators are expected to produce an endless stream of content:

Emails. Social posts. Blog updates. Impact stories. Newsletters. Appeals. Reports. Press releases.

And that’s on top of everything else you’re responsible for.

If creating all that content feels overwhelming, you’re not alone. Most nonprofit communicators are trying to do too much content creation the hard way.

There’s a smarter approach.

In this interactive three-hour master class, you’ll learn how to combine three powerful tools to dramatically reduce the time and energy you spend creating content:

  • AI
  • Content Repurposing
  • Content Curation

Each of these can help on its own. But when you use them together, they can completely change how your content pipeline works.

Instead of constantly starting from scratch, you’ll learn how to:

  • Generate ideas and drafts faster with AI
  • Turn one strong piece of content into multiple pieces across channels
  • Share valuable information your audience cares about without always having to create it yourself

You’ll get more useful content for your audience (and far less pressure on you).

This Is a Hands-On Master Class

During the session, you won’t just listen. You’ll actually work on your own content approach.

You’ll practice writing prompts, explore ways to repurpose existing content, and identify curation opportunities that make sense for your specific audience.

Participants will receive several practical worksheets and frameworks they can immediately use in their day-to-day work.

And you’ll work along side Kristina, Kayla, and the other participants to ensure you’re headed in the right direction.

In this NEW Master Class, you’ll learn:

  • How to structure AI prompts to generate stronger content ideas and drafts

  • How to combine AI with your existing content to speed up writing and brainstorming

  • Simple frameworks for repurposing content without sounding repetitive

  • How to quickly turn one piece of content into multiple pieces across channels

  • The difference between good and bad content curation

  • How to curate useful content without violating copyright or attribution norms

  • How to build a more sustainable content workflow that doesn’t rely on constant original creation

And of course, we’ll have plenty of time for your questions!

Who This Master Class Is For

This workshop is designed for nonprofit communicators who are responsible for producing a lot of content with limited time and resources.

It’s especially helpful for people who:

  • Feel overwhelmed by the volume of content they’re expected to create
  • Want to use AI more effectively but aren’t sure where to start
  • Suspect they’re under-using their existing content
  • Want a more sustainable approach to keeping their channels active

Whether you’re a seasoned communications director or the only person handling marketing at your organization, you’ll leave with practical strategies you can start using immediately.

The Master Class Experience

While you learn a lot during our traditional webinars, you are then left to yourself to make sure you can put what you have learned into practice. You also don’t really interact with the presenter or other participants.

A Master Class changes all of that.

During this special class, you now have the opportunity to see our presenter and the other participants as well as work in a small group setting so you can apply what you learn right away.

These groups will be monitored to make sure you fully understand the assignments and to answer any questions as you work — something we could not do during a traditional webinar.

This Master Class is designed to be much more interactive and engaging with assignments you get to work through as a team.

But, But THREE HOURS?!?!

Yes, three hours is a long time on Zoom, but our Master Classes are so engaging, the time flies by!

We will have two 10-minute breaks near the top of each hour, and you will be in your small groups for approximately 40 minutes (two 20-minute breakout sessions).

The rest of the time is divided between lecture and full-group discussion, polls, and other interactive work to keep you interested and engaged. We’ll let you know exactly how long the lecture portions will be and encourage you to move a bit or stretch if you can during those portions of the program.

What Others Have Said about Our Master Classes

“My favorite things were the break-out sessions and being forced to write! I liked working on real-world examples and then seeing the results and hearing others results, too. I found the Master Class even more helpful than your regular lecture-style training.” Whitney Smith, The North Carolina Arboretum

“I thought it was helpful real time ‘workshopping’ with others. You two are pros!” – Brooke Gilder, Greater Good Grant Consulting

“Good mix of theory and immediate hands-on practice.” – Estelle Jobson, The European Association for the Study of the Liver

“My favorite part was the opportunity to try out different styles of writing and hear the examples created by other groups. It didn’t feel like 3 hours.” – A.S.

“I found this Master Class more – WAY – more helpful than regular webinars. It kept me engaged and was more challenging and fun. I loved being able to put what we learned into action and connect with others in the workshop. Great, great job. Thank you so much!” – Katie

“The breakout rooms and a chance to dig in and do the work was my favorite part. We were a little shy to start with but warmed up quickly.” – O.B.

“I thought it was put together quite well. I appreciated the focus given to specific writing styles. I don’t think like that in my work. I do use the different styles but not so intentionally. “ – Beth Gibbins, Catholic Charities, Diocese of Des Moines

More Frequently Asked Questions

What technology is used for this Master Class?

In addition to using Zoom, we will house the resources for the workshop in a Google Drive or Dropbox folder. (Pass Holders, you can find the resources in the All-Access Pass Holder Resource Library).

We may also use the site Mentimeter, an interactive presentation software or Mural. These requires no download on your part though. You will just follow the link given during the class.

Is this Master Class recorded?

We record the training portions of this workshop, but do not record breakout sessions or the discussions that occur with participants to create a safe space.

Meet Kristina Leroux

Kristina Leroux is the CEO at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. In addition to handling behind-the-scenes business operations, she runs the All-Access Pass program, is the lead trainer of the NPMG webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!

Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing memberships programs, and more.

She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. She also loves board games and TTRPG. Kristina lives in Auburn, Alabama with her husband. They are empty nesters with 5 kids, three rescue dogs, and a cat that adopted them as part of the cat distribution system.

Meet Kayla Hornbrook

Kayla Hornbrook has been in the nonprofit sector for over a decade. She’s worked as a communications department-of-one for local organizations and as a member of large nationwide advocacy teams. Kayla currently provides fractional and project based consulting services for nonprofits, small businesses, and other mission-driven groups.

As a Senior Advisor with Nonprofit Marketing Guide, Kayla helps folks who have to figure out how to do it all with very few resources. She knows first-hand how “other duties as assigned” can sometimes be the entire job, and thrives on helping nonprofit marketing and communications staffers with clarity, guidance, or just a friendly listening ear. She believes in both the power of automations and integrations to end back-office busywork, and in the need for agile solutions for people in the direct service field.

Kayla lives with her family just outside of Washington, D.C. When not working or with her kids she enjoys playing video games, running tabletop games, planning out travel, and walking long distances to find good cups of coffee.