Presented by Kivi Leroux Miller

Thursday, April 18, 2024

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

We’ve done the homework for you. Get a draft generative AI policy and learn how to customize it for your nonprofit.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP here

“Generative AI” is artificial intelligence that creates new content based on your prompts. These tools can help you streamline your content creation processes, improve engagement with your content, and save you a lot of time.

Used inappropriately, they can also cross ethical boundaries, stain your brand reputation, and leave you as the organizational “messenger” accountable for mistakes made by other staff.

It’s time for all nonprofits to catch up with the technology that is already in use at your nonprofit (whether you know it or not) and develop policy guidelines around the use of generative AI.

During this webinar, we will:

  • Give you some practical ways to think about and discuss AI in your organization. For example, when is AI a ghost writer or editorial assistant that wouldn’t get acknowledgement even if they were human? We are much more likely to credit photographers by name and to acknowledge their copyrights. What happens when AI creates the photograph?

  • Explore the primary benefits of using generative AI, such a drafting content or creating visuals, refining the tone and style for target audiences, and curating content. We’ll also explore the downsides: the legal and ethical concerns about source materials, the lack of authenticity and sameness in the writing, possible impacts on your website SEO, and the potential lack of transparency and accountability internally.

  • Review the essential components of a comprehensive policy for the use of generative AI, with a focus on the responsible use of these tools in content creation. We’ll share draft language that you can use as the starting point for conversations at your nonprofit.

  • Identify additional actions you can lead or suggest internally, such as syncing the way staff use AI built into the software everyone already uses, developing internal and/or external disclosure language, and training on what to look for and edit out in AI-generated content.

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the president of the Lexington Farmers Market Association (Lexington, NC) and co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.