Presented by Kivi Leroux Miller

Tuesday, October 18, 2022

1:00 – 4:00 pm ET (10:00 am – 12:00 pm PT)

Learn how to create an engaging fundraising message and to build a rock-solid editorial calendar around it.

Registration for this workshop is $249.

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Recording NOT Available. Please do not register if you can’t attend live.

This workshop is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the Learning Center

Are you responsible for donor communications at your nonprofit (along with all the other communications)?

Then it’s time to create a donor communications plan that you can fully integrate into your overall editorial calendar. We’ll show you how during this brand-new Master Class.

We’ll start by focusing on your messaging. Creating an engaging, inspiring, and motivating call to action and messaging is half the planning battle.

Once you have that, you can build your “Ask, Thank, Report” campaign around it. Then you can integrate this campaign into your editorial calendar.

This process will work for annual appeals, Giving Tuesday, and any other fundraising campaign you may be pursuing.

During this Master Class, we’ll walk you through the steps to creating a donor communications plan and editorial calendar, including:

  • Our favorite fundraising calls to action to get you thinking more creatively about how you ask for money

  • How to build engaging messaging around that call to action

  • A five-stage campaign building calendar that can be implemented over 6-12 weeks, depending on the campaign

  • How to move this campaign into your overall editorial calendar (or use the campaign plan as the basis for your editorial calendar if you don’t already have one)

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What Others Have Said Our Master Classes

“I just love Kivi’s workshops – the document was easy to follow, the group work was good and thought-provoking. When work feels overwhelming, Kivi teaches in a way that makes everything feel CALM – measured, step-by-step, we’ll figure it out.” EF

“My favorite things were the break-out sessions and being forced to write! I liked working on real-world examples and then seeing the results and hearing others results, too. I found the Master Class even more helpful than your regular lecture-style training.” Whitney Smith, The North Carolina Arboretum

“I thought it was helpful real time ‘workshopping’ with others. You two are pros!” – Brooke Gilder, Greater Good Grant Consulting

“Good mix of theory and immediate hands-on practice.” – Estelle Jobson, The European Association for the Study of the Liver

“My favorite part was the opportunity to try out different styles of writing and hear the examples created by other groups. It didn’t feel like 3 hours.” – A.S.

“I found this Master Class more – WAY – more helpful than regular webinars. It kept me engaged and was more challenging and fun. I loved being able to put what we learned into action and connect with others in the workshop. Great, great job. Thank you so much!” – Katie

“The breakout rooms and a chance to dig in and do the work was my favorite part. We were a little shy to start with but warmed up quickly.” – O.B.

“I thought it was put together quite well. I appreciated the focus given to specific writing styles. I don’t think like that in my work. I do use the different styles but not so intentionally. “ – Beth Gibbins, Catholic Charities, Diocese of Des Moines

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More Frequently Asked Questions

What technology is used for this Master Class?

In addition to using Zoom, we will house the resources for the workshop in a Google Drive folder. (Pass Holders, you can find the resources in the All-Access Pass Holder Resource Library). You may also be asked to use Mural or Mentimeter. You do not have to create an account for either of these to participate.

Is this Master Class recorded?

Unfortunately we do NOT record workshops since there is so much time spent in small groups. Do not register if you know you cannot attend live.

If something comes up we can send you all of the resources we shared as well as answer any questions you might have about creating your own communications plan.

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Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” second edition (March 2021, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.