60-MINUTE WEBINAR
Presented by Kristina Leroux
Thursday, April 16, 2026
1:00 – 2:00 pm ET (10:00 – 11:00 am PT)
Ditch the dull AI-sounding messaging and inspire more action, support, and engagement.
Registration for this webinar is $99.
Recording available if you can’t attend live, but you must register before we close registration.
This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the For Pass Holders Only section of our community.
Does your nonprofit’s messaging feel a little… bland? Too formal? Lacking warmth?
You’re not alone. Many nonprofits default to safe, generic language in their emails, websites, and social media only to wonder why their messages don’t resonate.
And despite not getting the results they want, they keep producing the same boring content.
While you don’t have to turn your organization into a hilarious meme-producing, viral video sensation, the content you share still needs to be personable and engaging. It needs to be relevant and accessible. It needs to have a unique perspective. It needs to foster an emotional connection.
In other words, it needs to have personality!
Every organization has a distinct voice, but most struggle to define and express it consistently. Whether you’re aiming to be inspiring, bold, playful, or heartfelt, your messaging should reflect that personality and make people feel something when they engage with your content.
And with the rise of AI-generated content, having a strong, authentic personality is more important than ever.
We can’t blame AI for everything though. AI tools learn from the content that already exists online. And unfortunately, a lot of nonprofit writing out there is…not great. When AI is trained on bland, generic nonprofit content, the results it produces for nonprofit communicators end up sounding just as bland and generic.
If you want AI to be useful to you — instead of making your content sound like everyone else’s — you need to start with a strong voice and a clear point of view.
People connect with people, not institutions and definitely not AI. If your communications sound like they were written by a lifeless organization, it’s time for a change.
During this 60-minute webinar, we’ll talk about brand archetypes and how you can utilize yours to create more captivating content that resonates with your followers. Once you know and understand your archetype, it will be so much easier to convey your personality, make real connections, and get the results you want.
During this webinar, you’ll learn how to:
It’s time to ditch the robotic tone and create content that truly reflects your organization’s passion and values. Join us to learn simple, effective ways to bring your nonprofit’s personality to life!
BONUS!
Everyone who registers will also receive a copy of Brand Archetypes for Nonprofits. This 21-page e-book will help you learn all about brand archetypes including helping you find yours and how to implement a content strategy around it.
What Others Said About This Webinar
“Learn how to have a real brand voice – and why it’s important. Loved the examples of the archetypes. The examples of the same message in a dozen different archetype voices was also really useful.” ~ Janette Rosenbaum, Izaak Walton League of America
“Excellent webinar. It was practical, engaging, and thought-provoking.” ~ GM
“My favorite part was the examples on how different archetypes would say the same thing.” ~ KR
“Informative, helpful, and practical.” ~ HB
“This webinar was an introspective look at what you are doing with examples on how to inject more personality into your content. I loved the real life (character) examples of each archetype!” ~ Brittany Beltz, Family Resource Center
“Very informative. I just love examples on how to apply it to our daily routine :)” ~ RS
“The ultimate nonprofit marketing experts! This was well-researched, well-presented, and expertly facilitated. My favorite part was seeing nonprofit examples of the brand archetypes. That really makes each one feel real and helped me understand.” ~ Camille Mayle, Friends Life Community
Meet Kristina Leroux
Kristina Leroux is the CEO at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. In addition to handling behind-the-scenes business operations, she runs the All-Access Pass program, is the lead trainer of the NPMG webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!
Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing memberships programs, and more.
She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. She also loves board games and TTRPG. Kristina lives in Auburn, Alabama with her husband. They are empty nesters with 5 kids, three rescue dogs, and a cat that adopted them as part of the cat distribution system.
