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BRAND NEW 60-MINUTE WORKSHOP

Presented by Kivi Leroux Miller

Tuesday, September 16, 2025

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how and when to use Reaction Statements as part of your thought leadership strategy.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

Recording available for the training portion of this workshop. Current Pass Holders, RSVP for these events in this community space. 

Want to build your nonprofit’s reputation as a trusted voice on issues that matter? When news breaks or public conversations flare up, a well-crafted Reaction Statement can position your organization as a thoughtful, timely leader.

Sometimes called media statements or reactive press releases, we’re using the term Reaction Statement to describe short, strategic communications that allow your nonprofit to respond quickly to external events. These are especially valuable for nonprofits looking to boost credibility, visibility, and influence without launching new programs or campaigns. Unlike traditional press releases that announce your own news, Reaction Statements are about joining the public conversation with relevance and purpose.

During this Jump Starter for All-Access Pass holders only, we’ll guide you through how and when to use Reaction Statements as part of your thought leadership strategy—without sounding opportunistic or overly reactive.

During this Jump Starter, you’ll receive:

  • A clear framework for identifying your response angle. We’ll help you determine when and why to issue a Reaction Statement, and how to match your messaging to the moment while staying aligned with your mission and values.

  • Examples of effective nonprofit reactions. See how other organizations have successfully entered the news cycle by offering timely perspective, expressing solidarity, or correcting the record.

  • A customizable Reaction Statement template. Use this to quickly draft your own message, whether you’re reacting to current headlines or preparing for future opportunities.

  • Peer discussion on missed opportunities. In small breakout groups, you’ll reflect on recent moments when your organization could have issued a statement but didn’t—and what you might do differently next time.

  • Time to write your first draft. This is a working session. You’ll have quiet time to begin writing using the template and examples provided.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

What is a Jump Starter?

Jump Starters are working sessions from Nonprofit Marketing Guide where you leave with a first draft of a document or tool. Give us an hour and we’ll give you a bit of training, time to discuss important decisions with peers, drafts and templates to start from, and time to work on your very own copy. You’ll leave each Jump Starter with a first draft or game plan you can share with your team and complete on your own.

What Others Have Said about Our Jump Starter Workshops

“I appreciate the interactive component of the Jumpstart workshop. It was valuable having the opportunity to apply what we are learning during the session. Instead of setting myself a reminder to “do this,” I came away with a framework I can put use almost immediately. Thank you! This is a great direction to take your training sessions.” – Holly Pattison

“I loved connecting with others. I can not say enough how much I like the dedicated work time.” – Beth Helmueller-Perkins

“I loved the hands-on time to start building something useful. And the general vibe felt more casual and accessible than a webinar, which was really fun and refreshing.” – J.G.

“My favorite part of the Jump Starter was receiving guidance and coaching, getting to talk with colleagues, and leaving with practical tools! This is an excellent companion to your regular webinars.” – Aimee Cotton Bogush

“I really loved the interactive style.” – Bethany

“It was great. The short session helped me realize it doesn’t take a lot of time to get these things done. These are a good companion to your lecture-style training. You all are my favorite!” – Leili Khalessi

“I liked this format – instead of just giving me ideas, it gave me space to start working with them in real time & ask any immediate questions that came up through that.” – Anna Mullen

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the treasurer of the Davidson County Local Food Network and the Lexington Book Festival (Lexington, NC) and she co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.