Presented by Antionette Kerr and Peter Panepento

Thursday, July 29, 2021

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to set up communications protocols that allow you to react quickly and effectively to any crisis.

Registration for this webinar is $20.

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Recording available if you can’t attend live, but you must register before we close registration.

Nonprofits always have to be ready for the unexpected.

Covid-19, social unrest, and increasing displays of hate have thrust nonprofits into the position of needing to revamp their communications plans and messaging on a dime.

Nonprofits that have the right protocols in place ahead of time are in the best position to react quickly.

At some point – likely soon – your nonprofit will face another defining moment where it will be essential to provide clear, timely messaging.

To do that, it helps to have an established crisis communications protocol so you can be prepared to move quickly.

During this one-hour webinar, we’ll show you how to develop a crisis communications protocol so you can manage your communications effectively and with integrity, even during adverse conditions.

We’ll help you prepare for some common types of crises, including:

  • Internal scandals in which a member of your staff or board has acted inappropriately
  • Situations in which your organization’s financial decisions or practices are called into question
  • External events in which your organization needs to consider taking a public stand
  • Disasters and pandemics

During this webinar, you’ll learn how to:

  • Identify the key members of your crisis communications team

  • Prepare your crisis team for how to react and communicate during a crisis

  • Create a process for issuing statements, managing media outreach, and monitoring social media
  • Communicate effectively with your staff, board, and other key constituents
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Meet Antionette Kerr

Antionette Kerr is founder and CEO of Bold & Bright Media. She began covering nonprofits for publications more than 20 years ago. She has also been an executive director at two nonprofits and provides training for Nonprofit Marketing Guide, The National Council of Nonprofits, The Association of Fundraising Professionals, and The Nonprofit Academy.

Some highlights in her recent years include being named a Z. Smith Reynolds Sabbatical Award Recipient, a TEDx Penry Street presenter and the inaugural US recipient of the Yale Publishing Course Innovative Leader Scholarship.

She used her knowledge as a former nonprofit executive and interviewed dozens of journalists and nonprofit leaders to co-author Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World., the first practical guide aimed at helping nonprofits get better coverage in today’s media world.

Meet Peter Panepento

Peter Panepento is the co-founder and and philanthropic practice leader of Turn Two Communications where he leads strategic communications and PR efforts on behalf of foundations, nonprofits, and socially-minded businesses.

Peter began his career as a journalist, including more than a decade covering the nonprofit and foundation world at The Chronicle of Philanthropy. There, he led The Chronicle’s online and social-media presence, developed cutting-edge research and data projects such as How America Gives, and launched its webinar series. Prior to his work at The Chronicle, Peter was an award-winning business reporter for The Erie-Times News.

Peter is co-author of Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. He writes and speaks regularly about public relations and communications and is a regular contributor to Nonprofit Marketing Guide, and is chairman of the Community Foundation of Howard County.