60-MINUTE WORKSHOP

Presented by Kayla Hornbrook

Thursday, March 12, 2026

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Find out which email metrics make sense for you to track and how to set relevant benchmarks.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

Current Pass Holders, RSVP for these events here. 

With open rates out the window, what email metrics should you really be tracking now?

During this Jump Starter for All-Access Pass holders only, we’ll help you sort through your choices to create an email metrics plan that actually works for you.

During this Jump Starter, you’ll receive:

  • Guidance on clarifying your “why” behind your email use. You can’t make decisions about metrics without first understanding your larger goals and objectives.

  • Narrowed-down-for-you choices of which numbers make the most sense for you to look at given your goals and objectives. We’ll explore metrics that fall under Activity, Reach, Engagement, and Impact for email.

  • A worksheet to help you start collecting that data so you can watch for trends over time and make better decisions. You’ll get private time to start the worksheet during the Jump Starter.

  • Guidance on setting targets and benchmarking moving forward.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

What is a Jump Starter?

Jump Starters are working sessions from Nonprofit Marketing Guide where you leave with a first draft of a document or tool. Give us an hour and we’ll give you a bit of training, time to discuss important decisions with peers, drafts and templates to start from, and time to work on your very own copy. You’ll leave each Jump Starter with a first draft or game plan you can share with your team and complete on your own.

What Others Have Said about Our Jump Starter Workshops

“I appreciate the interactive component of the Jumpstart workshop. It was valuable having the opportunity to apply what we are learning during the session. Instead of setting myself a reminder to “do this,” I came away with a framework I can put use almost immediately. Thank you! This is a great direction to take your training sessions.” – Holly Pattison

“I loved connecting with others. I can not say enough how much I like the dedicated work time.” – Beth Helmueller-Perkins

“I loved the hands-on time to start building something useful. And the general vibe felt more casual and accessible than a webinar, which was really fun and refreshing.” – J.G.

“My favorite part of the Jump Starter was receiving guidance and coaching, getting to talk with colleagues, and leaving with practical tools! This is an excellent companion to your regular webinars.” – Aimee Cotton Bogush

“I really loved the interactive style.” – Bethany

“It was great. The short session helped me realize it doesn’t take a lot of time to get these things done. These are a good companion to your lecture-style training. You all are my favorite!” – Leili Khalessi

“I liked this format – instead of just giving me ideas, it gave me space to start working with them in real time & ask any immediate questions that came up through that.” – Anna Mullen

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

Meet Kayla Hornbrook

Kayla Hornbrook has been in the nonprofit sector for over a decade. She’s worked as a communications department-of-one for local organizations and as a member of large nationwide advocacy teams. Kayla currently provides fractional and project based consulting services for nonprofits, small businesses, and other mission-driven groups.

As a Senior Advisor with Nonprofit Marketing Guide, Kayla helps folks who have to figure out how to do it all with very few resources. She knows first-hand how “other duties as assigned” can sometimes be the entire job, and thrives on helping nonprofit marketing and communications staffers with clarity, guidance, or just a friendly listening ear. She believes in both the power of automations and integrations to end back-office busywork, and in the need for agile solutions for people in the direct service field.

Kayla lives with her family just outside of Washington, D.C. When not working or with her kids she enjoys playing video games, running tabletop games, planning out travel, and walking long distances to find good cups of coffee.