Presented by Kivi Leroux Miller

Thursday, February 2, 2023

1:00 – 4:00 pm ET (10:00 am – 1:00 pm PT)

Learn how to write three different types of stories that compel action to change the world.

Registration for this workshop is $249.

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Recording NOT Available. Please do not register if you can’t attend live.

This workshop is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the Learning Center

Storytelling is one of the seven nonprofit writing styles that all good nonprofit communicators should work on mastering.

In fact, we think it’s the most powerful writing style for nonprofits.

Yet many folks are still a little shaky about how to get the best stories out of their organizations and to use them to motivate their communities. Plus, there are so many different ways to tell a good nonprofit story that the writer’s block can be paralyzing!

We’ll help you get started   — or reinvigorate — your commitment to good storytelling during this new Master Class. We will teach you our three favorite storytelling plots for nonprofits: The Challenge Plot, The Creativity Plot, and the Connection Plot. We’ll also help you figure out what information you need to gather to tell these stories well.

During this Master Class, you’ll learn, discuss, and practice using

  • The Challenge Plot: great for inspiring action and encouraging people to do hard things against the odds
  • The Creativity Plot: a perfect storytelling formula for when you want people to think about a new approach to an old problem or to “break the mold” or “think outside the box.”
  • The Connection Plot: a way to tap into universal human emotion and experiences to make the people your nonprofit serves more real and relatable to your supporters

We’ll Also Cover:

  • Your relationship with the person your story is about. We’ll share some of the latest thinking on ethical storytelling in the nonprofit sector.

  • How many stories you really need given your communications plans.

  • How you will use the story in at least three ways. We are all about repurposing content, and that’s especially true with time-intensive writing like original stories

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What Others Have Said about Our Master Classes

“My favorite things were the break-out sessions and being forced to write! I liked working on real-world examples and then seeing the results and hearing others results, too. I found the Master Class even more helpful than your regular lecture-style training.” Whitney Smith, The North Carolina Arboretum

“I thought it was helpful real time ‘workshopping’ with others. You two are pros!” – Brooke Gilder, Greater Good Grant Consulting

“Good mix of theory and immediate hands-on practice.” – Estelle Jobson, The European Association for the Study of the Liver

“My favorite part was the opportunity to try out different styles of writing and hear the examples created by other groups. It didn’t feel like 3 hours.” – A.S.

“I found this Master Class more – WAY – more helpful than regular webinars. It kept me engaged and was more challenging and fun. I loved being able to put what we learned into action and connect with others in the workshop. Great, great job. Thank you so much!” – Katie

“The breakout rooms and a chance to dig in and do the work was my favorite part. We were a little shy to start with but warmed up quickly.” – O.B.

“I thought it was put together quite well. I appreciated the focus given to specific writing styles. I don’t think like that in my work. I do use the different styles but not so intentionally. “ – Beth Gibbins, Catholic Charities, Diocese of Des Moines

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More Frequently Asked Questions

What technology is used for this Master Class?

In addition to using Zoom, we will house the resources for the workshop in a Google Drive or Dropbox folder. (Pass Holders, you can find the resources in the All-Access Pass Holder Resource Library).

We may also use the site Mentimeter, an interactive presentation software or Mural. These requires no download on your part though. You will just follow the link given during the class.

Is this Master Class recorded?

Unfortunately we do NOT record workshops since there is so much time spent in small groups. Do not register if you know you cannot attend live.

If something comes up we can send you all of the resources we shared as well as answer any questions you might have.

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Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” second edition (March 2021, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.