Presented by Anysa Holder

Thursday, January 18, 2024

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to create and leverage your marketing budget to its fullest potential for maximum outreach and engagement.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the Learning Center

The challenge of crafting a marketing budget that strikes the right balance between cost-effectiveness and high impact is familiar to all nonprofits. Without a well-structured budget, even the most creative marketing efforts can flop, leading to wasted resources and missed opportunities. 

This webinar, led by our Senior Guide Anysa Holder, will equip you with the strategies to avoid these pitfalls. It will provide you with specific guidance for creating, monitoring, and optimizing your marketing budget to extend your nonprofit’s reach and increase engagement.

This session will cover the essentials of strategic budgeting that can amplify your nonprofit’s marketing efforts. Discover how to align your budget with your organization’s goals, ensuring every dollar is strategically invested. Gain practical advice that will empower you with the knowledge to craft a budget that supports your organization’s vision and mission.

Anysa is taking everything she has learned from her 10+ years of experience creating nonprofit marketing budgets and sharing it all with you during this brand new webinar.

Key takeaways will include:

  • An in-depth exploration of a nonprofit marketing budget’s role and advantages.

  • The essential elements of a nonprofit marketing budget and how to tailor them to fit your organization.

  • Techniques to get your budget across the finish line with leadership and securing stakeholder buy-in on your proposed marketing strategies and allocations.

  • Tools for tracking marketing effectiveness and adjusting tactics to improve performance without overspending.

  • The dos and don’ts: common pitfalls in budget planning and how to avoid them.

Attend this insightful webinar designed for nonprofit marketers looking to enhance their budgeting techniques and boost the impact of their marketing initiatives. Walk away with a wealth of insights and practical steps to elevate your financial strategy and marketing effectiveness.

Meet Anysa Holder

Anysa currently serves as the Vice President of Advancement for one of the largest disability service non-profits. A proud New Jersey native, she has spent nearly 18 years as a Marketing and Communications professional, with 12 of those years supporting social impact organizations across the tri-state area.

In her current role, Anysa is the executive lead over marketing, advocacy, internal communications, customer support, and fundraising.

Prior to her existing role, Anysa, who graduated from New York University, spent her early working years developing a resume of diverse communications experience in the non-profit, healthcare, and finance industries domestically and abroad. In acknowledgement of their work, she and her teams have received various industry awards including NJ Ad Club’s Jersey’s Best Award, Graphic Design USA’s Inhouse Agency award, The Academy of Interactive & Visual Arts Communicator Award, as well as her individual recognition as one of New Jersey’s Top 40 under 40 in Marketing in 2018.

Passionately committed to social good, Anysa also serves on the board of several non-profit organizations. She has supported organizations like the Red Cross of Greater New York, the New Jersey Chapter of the American Marketing Association, the REACH Institute for Mental Health Education, and
Artistic Noise, an organization committed to bringing the power of artistic practice to formerly system –
involved youth.

As the proud bilingual daughter of a Panamanian immigrant and Southern Virginia native, Anysa credits her many humbling travel experiences with broadening her perspective and strengthening her social good ambitions. In her free time she enjoys serving as a mentor for organizations like Streetwise and Marketing EDGE, teaching English as a Second Language courses, or exploring local hiking trails.