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When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging.

  1. Rewarding
  2. Realistic
  3. Real-Time
  4. Responsive
  5. Revealing
  6. Refreshing

Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as possible:

Is My Message Relevant?