I recently asked this question in a different way
on the Nonprofit section of LinkedIn Answers
. The sum advice from all the responses was this:
Keep it short.
Focus on accomplishments.
Thank your supporters.
My annual reports e-book tells you everything you need to know to write a traditional nonprofit annual report, whether it’s 8 pages or 20. But it doesn’t help you figure out a way to keep it really short and tight.
That’s why I am hosting a webinar next Thursday (March 13, 2008, 3:00 pm ET) called How to Write a Four-Page Nonprofit Annual Report. I’ll explain exactly how to go about highlighting your accomplishments and thanking your supporters all in an easy-to-read and easy-to-produce four-page format that any nonprofit can pull off.
And yes, for everyone who has ever asked me for a template and have been disappointed when I said, “I don’t do templates” — I’ll give you a template. Everyone registered for the webinar will get two pdfs that block out what can go where. They won’t be filled with text or photos or charts — that’s your job. But they will give you a headstart on figuring out how much you need to write about what and where to put it.
What’s your take on how long a nonprofit annual report should be? Leave a comment and share your perspective as either a donor or a nonprofit or both.
P.S. Have you told me which webinar topics you prefer for this summer? Take the short survey now. I’m going to keep bugging you dear blog readers with this reminder until I have at least 100 responses. Right now, I’ve got 40. Thank you!