We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report Friday night. Please take the survey now and be a part of the report!

While the full 2021 Nonprofit Communications Trends Report won’t be released until mid-January, I thought I’d share some preliminary data with you on the relative importance of social media channels to nonprofits.

Overall, nonprofits put the following social media channels in this order of importance:

  • Facebook Page
  • Instagram Newsfeed
  • Twitter
  • Instagram Stories
  • YouTube
  • LinkedIn
  • Facebook Groups

What Are Facebook Pages Good For?

We also asked nonprofits to rank their communications objectives and then to rank the level of importance of each social media platform. Looking specifically at Facebook Pages, here’s what we found:

For those saying list growth is their #1 objective, 50% said their Facebook Page was “absolutely essential.”

For those saying changes in knowledge or understanding are their #1 objective, 42% said their Facebook Page was “absolutely essential.”

For those saying expressions of loyalty are their #1 objective, 39% said their Facebook Page was “absolutely essential.”

For those saying fundraising is their #1 objective, 38% said their Facebook Page was “absolutely essential.”

For those saying participation levels are their #1 objective, 33% said their Facebook Page was “absolutely essential.”

We’ll do more analysis over the next several weeks and share more soon!

Published On: December 10, 2020

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