Our Nonprofit Communications Trends Report is the "go-to" source for what's REALLY happening in the world of nonprofit communications and fundraising.

It's our most popular download of the year and it's FREE.

The 2021 Report

The 2021 Nonprofit Communications Trends Report will be released the week of January 18th. This year we asked over 500 nonprofit communications professionals questions like:

  • How would you rate the overall effectiveness of your nonprofit's communications in 2020?
  • What are the priority objectives for your communications work?
  • What communications channels and social media platforms are most important to your success?
  • How often did you post to the various social media platforms?
  • What kinds of tactics do you use for email marketing and website?
  • What types of "raising awareness campaigns" did you run in 2020?
  • How did the pandemic affect your communications program?
  • Can you easily set boundaries at your organization?

You can request the report now and be among the first to receive it when we release it in mid-January.

To interview Kivi Leroux Miller, Founder & CEO of Nonprofit Marketing Guide, about this report or to discuss speaking engagements, contact her at (336) 870-0251, kivi@nonprofitmarketingguide.com or @kivilm.

Previous Years

You can find all of the reports back to 2015 in our Free Learning Center. Become a Nonprofit Marketing Guide Member to access these reports and other free resources!

Where to Find What Data

In the 2020 Report . . .

  • New data on nonprofit communications objectives
  • New data on how nonprofits manage their email lists
  • New data on how nonprofits are engaging supporters on social media
  • Updated data on effective communications team models
  • The types of skills nonprofit communicators want to develop

In the 2019 Report:

  • New data on priority level, experience and effectiveness for 12 marketing strategies
  • Updated data on communications teams sizes, structures, and budgets
  • Updated communications team salaries, including regional differences
  • New data on writing skills, annual report formats, and the use of video
  • New data on organizational culture around communications work

In the 2018 Report:

  • Effectiveness on 12 specific communications goals
  • How much content teams typically create
  • How staff rate their levels of expertise on a dozen communications skills
  • The types of training communications staff get and who pays for it
  • Demographic data for nonprofit communications staff

In the 2017 Report:

  • The four models for how the majority of nonprofit communications teams are structured, including important differences
  • Extensive data on how nonprofit communications teams can measure their own effectiveness
  • Important differences in how communications directors, development directors, and executive directors view and approach communications work

In the 2016 Report:

  • Which communications channels are most important
  • What gets in the way of nonprofit communications success
  • The importance of a strong relationship with the executive director
  • Advice for executive directors on how to work more effectively with communications teams

In the 2015 Report:

  • The points of conflict in nonprofit communications
  • Portrait of a typical nonprofit communications director