Our Nonprofit Communications Trends Report is the "go-to" source for what's REALLY happening in the world of nonprofit communications and fundraising.

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The 2019 Report

The 2019 Nonprofit Communications Trends Report is compiled from the answers of the almost 600 nonprofit professionals who took our 2019 Nonprofit Communications Trends Survey in November, 2018.

They answered these and other questions.

  • How effective do nonprofit communicators believe they are at achieving specific goals like community engagement and brand management?
  • *Which communications strategies are the biggest priorities (e.g., content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)?
  • What’s your annual salary?
  • How big is your communications team and budget?
  • *What types of videos did you create in 2018?
  • *What will your next annual report look like?
  • *What software do you use for internal messaging and your editorial calendar?
  • *Is communications valued as strategic within your nonprofit and is your professional expertise respected?

*These questions were NEW this year. 

We also asked several personal and organization demographic questions to look for any interesting differences in the sector.

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To interview Kivi Leroux Miller, Founder & CEO of Nonprofit Marketing Guide, about this report or to discuss speaking engagements, contact her at (336) 870-0251, kivi@nonprofitmarketingguide.com or @kivilm.

The 2018 Report

This report is compiled from the answers of over 1,100 nonprofit professionals who took our 2018 Nonprofit Communications Trends Survey in November, 2017.

They answered these and other questions.

  • How effective do nonprofit communicators feel on specific goals like community engagement, brand and reputation management, and supporting major donor fundraising?
  • How much content does a typical communications team produce, and how often do they use different communications channels?
  • How do communications pros rate their skills, including copywriting, graphic design, planning, and analytics?
  • How satisfied are communications pros with their workloads and jobs overall?
  • How much training are they getting and who’s paying for it?

We also asked several personal and organization demographic questions to look for any interesting differences in the sector.

Download Your FREE Copy of the 2018 Trends Report

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Previous Years

You can find all of the reports back to 2015 in our Free Learning Center. Become a Nonprofit Marketing Guide Member to access these reports and other free resources!