The 2021 Report
The 2021 Nonprofit Communications Trends Report will be released the week of January 18th. This year we asked over 500 nonprofit communications professionals questions like:
- How would you rate the overall effectiveness of your nonprofit's communications in 2020?
- What are the priority objectives for your communications work?
- What communications channels and social media platforms are most important to your success?
- How often did you post to the various social media platforms?
- What kinds of tactics do you use for email marketing and website?
- What types of "raising awareness campaigns" did you run in 2020?
- How did the pandemic affect your communications program?
- Can you easily set boundaries at your organization?
You can request the report now and be among the first to receive it when we release it in mid-January.
To interview Kivi Leroux Miller, Founder & CEO of Nonprofit Marketing Guide, about this report or to discuss speaking engagements, contact her at (336) 870-0251, email@example.com or @kivilm.
Where to Find What Data
In the 2020 Report . . .
- New data on nonprofit communications objectives
- New data on how nonprofits manage their email lists
- New data on how nonprofits are engaging supporters on social media
- Updated data on effective communications team models
- The types of skills nonprofit communicators want to develop
In the 2019 Report:
- New data on priority level, experience and effectiveness for 12 marketing strategies
- Updated data on communications teams sizes, structures, and budgets
- Updated communications team salaries, including regional differences
- New data on writing skills, annual report formats, and the use of video
- New data on organizational culture around communications work
In the 2018 Report:
- Effectiveness on 12 specific communications goals
- How much content teams typically create
- How staff rate their levels of expertise on a dozen communications skills
- The types of training communications staff get and who pays for it
- Demographic data for nonprofit communications staff
In the 2017 Report:
- The four models for how the majority of nonprofit communications teams are structured, including important differences
- Extensive data on how nonprofit communications teams can measure their own effectiveness
- Important differences in how communications directors, development directors, and executive directors view and approach communications work
In the 2016 Report:
- Which communications channels are most important
- What gets in the way of nonprofit communications success
- The importance of a strong relationship with the executive director
- Advice for executive directors on how to work more effectively with communications teams
In the 2015 Report:
- The points of conflict in nonprofit communications
- Portrait of a typical nonprofit communications director