Our Nonprofit Communications Trends Report is the "go-to" source for what's REALLY happening in the world of nonprofit communications and fundraising.

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The 2020 Report

The 2020 Nonprofit Communications Trends Report is compiled from the answers of the over 600 nonprofit professionals who took our 2020 Nonprofit Communications Trends Survey in November, 2019.

They answered these and other questions.

  • How effective did you personally feel in your communications job in 2019?
  • Which communications strategies are the biggest priorities (e.g., content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)?
  • How big is your communications team and budget?
  • What are the 3 most important objectives for your communications work?
  • What types of content do you post to social media (calls to action, behind the scenes, client stories, etc)
  • Do you actively track email list engagement?
  • When do you stop emailing people entirely?
  • Do employees in your organization willingly accept change?
  • Do you feel respected and valued by program or fundraising colleagues?
  • How much trust do you have in your supervisor's ability to make the right communications and marketing decisions?
  • What’s your favorite project you’ve worked on in the last year?

We also asked several personal and organization demographic questions to look for any interesting differences in the sector.

This report will be released the week January 13, 2020, but you can request your copy now and we will email it as soon as it is available.

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To interview Kivi Leroux Miller, Founder & CEO of Nonprofit Marketing Guide, about this report or to discuss speaking engagements, contact her at (336) 870-0251, kivi@nonprofitmarketingguide.com or @kivilm.

Previous Years

You can find all of the reports back to 2015 in our Free Learning Center. Become a Nonprofit Marketing Guide Member to access these reports and other free resources!

2019

2018

2017

2016

2015