The Most Important Part of a Nonprofit Brochure Is . . .

NOT your mission statement.

NOT your description of activities.

NOT your photographs.

The most important part of a nonprofit brochure is your call to action.

Once you’ve answered my questions about your organization and inspired me to take the next step, what do I do? Whom do I call (don’t just give me a phone number — tell me who to ask for)? Where do I go on your website? Is there a panel I can tear off and mail in?

Never publish another brochure without a call to action.

I’m doing a webinar on Wednesday (2/27/08) on nonprofit brochures called How to Make Your Brochures Pop! where you’ll get many more tips like these to make your nonprofit brochures as powerful as possible. It’s $35 for as many people from your organization as can fit around a computer monitor and speaker phone.

On Thursday (2/28/08), I’m doing my first online coaching session on brochures. Up to ten people will get personalized, hands-on advice on their nonprofit brochures, including ideas and feedback from me and other participants. That costs $99 and includes Wednesday’s webinar as well.