This entry was posted on Tuesday, March 4th, 2008 at 5:43 pm and is filed under Accidental Techies, Nonprofit Communications, Online Courses, Online Marketing, nptech. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Nonprofit Communications
Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.
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Nonprofit SEO Tip: Don’t Sweat the Keyword Meta Tag
As you know, I’m hosting a webinar this week with search engine optimization (SEO) expert David Westbrook. It’s going to be full of great tips on how to do your keyword research and search engine optimization, which is really essential if you expect your website to produce new supporters. David will speak in plain English, so even if HTML is Greek to you, you’ll still understand the basics. The webinar is this Thursday, March 6, 2008 at 2:00 p.m. Eastern and registration is just $35. Details and Registration Here.
Here’s another free tip from David that was news to me: “Frequently people who have heard anything about search engine optimization, but who don’t follow it closely, have heard that there is a near-magical meta tag called the “keyword meta tag.” This comes from the fact that a few years ago search engines relied on it heavily for indexing Web site pages. Today the importance of the keyword tag is zilch. Most search engine companies have programmed the indexing portion of their engines to ignore the tag altogether.”
And here I was thinking I really needed to go update the keyword tags on several of my sites. I’ll knock that right off the to-do list! Thanks David!
P.S. Take three minutes and tell me what webinar topics you want on the schedule this summer. Just rip through the list, ranking each topic on a scale of 1-5. Five free webinar passes are up for grabs for those who complete the survey. Take the survey now.
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