Nonprofit Communications

Learning More about Boomers, Gen X and Gen Y

I’ve been doing some research on the differences between the generations and how those differences may affect nonprofit marketing for some blog posts I’m planning for the coming weeks. I’ve bookmarked the articles I’ve read so far, if you are interested in doing some reading of your own.

I’m also really excited about two upcoming webinars, because I’ll be doing the learning instead of the teaching!

On Thursday, May 1 at 3:00 p.m. ET, Jeff Brooks will share what he’s learned so far about the philanthropic habits of Baby Boomers in “What Do Baby Boomers Want from Your Nonprofit?”

The following week on Wednesday, May 7 at 2:00 p.m., Sam Davidson will discuss “How to Connect with Generation Y.”

Registration for each webinar is $35 and includes as many people from your organization as you can fit around the speaker phone and computer monitor.

I’d also love to host a webinar on Generation X, especially since I’m a member, but I haven’t found a good guest speaker yet. Any ideas?

3 Responses to “Learning More about Boomers, Gen X and Gen Y”

1. Laura Says:
   April 22nd, 2008 at 3:07 pm

   I highly recommend Peter Brinckerhoff if you haven’t discovered him yet - he wrote a whole book about generation change and how it relates to nonprofits.

2. Sarah Sladek Says:
   April 24th, 2008 at 7:05 am

   I’d like to throw my hat in the ring for consideration. I own a generational marketing company, have authored two books on the topic of generations X, Y, and Z, and I give presentations and consult on the topic nationwide.

   Sarah Sladek
   President & CEO
   Limelight Generations

3. Brit Bravo Says:
   April 29th, 2008 at 6:31 pm

   You might be interested in the new study Allison Fine wrote for the Case Foundation: http://blog.socialcitizens.org/paper/

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