Most Important Social Media Sites to Nonprofits in 2015

More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+).

Here’s some preliminary data . . . We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.”

This is what that ranking looks like as of today:

Which social networks will be most important to nonprofits in 2015 (preliminary data from the 2015 Nonprofit Communications Trends Report). The full report will be available in January 2015.

Which social networks will be most important to nonprofits in 2015 (preliminary data from the 2015 Nonprofit Communications Trends Report). The full report will be available in January 2015.

This data is consistent with the trends we’ve seen in the last few years, with a few interesting twists.

While Facebook is still in the lead, other social networks are gaining ground.

Instagram in particular has picked up significantly with nonprofits. In the 2014 report, nonprofits predicted Instagram would be the social network they would add next to their repertoire, and they appear to have followed through in this 2015 data.

Please add your voice to the survey by taking it now.  You’ll be invited to a special Preview Webinar on December 11, only for people who complete the survey. Everyone else will have to wait until January 7 when the report is released to the public.



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  • I would be interested to see how this list would look if you took into account the age groups charities were trying to reach, ie is Facebook the go to social media platform for younger donors who seem to be more interested in stuff like WhatsApp, Keek, etc.