Reasons I Don’t Use Instagram [And Why They Are Silly]
Sep24

Reasons I Don’t Use Instagram [And Why They Are Silly]

I have had an Instagram account for over a year now. And I have posted exactly 3 pictures:   I like the idea of Instagram, I really do! Who doesn’t like looking at pictures? Still, there have been a few things holding me back from really embracing it. And most of those reasons are a result of not taking the time to get familiar with it. Perhaps they are the same reasons you haven’t gotten on board with Instagram...

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Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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Nonprofit Communicators Photo-A-Day Challenge! #NPCommPix
Sep15

Nonprofit Communicators Photo-A-Day Challenge! #NPCommPix

If you spend much time at all on Instagram, you’ve seen those Photo-A-Day challenges. I thought it would be fun to create one especially for our community, so I teamed up with Dawn Crawford from BC/DC Ideas, a friend, Instagram junkie, and fellow geek and transplant to North Carolina, to create the Nonprofit Communicators Photo-A-Day Challenge, or #NPCommPix. The inaugural challenge will be this October 1- 31, 2014. We are...

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Creating Your Nonprofit’s Version of the #IceBucketChallenge
Aug21

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos of themselves about our cause and share them with their...

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What Does Raise Awareness Really Mean Anyway? [FREE Webinar]
Aug20

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t have an army of volunteers. Being told to...

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Return to Spray and Pray?
Aug05

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money. Instead, we tell you, be more refined and focused in your approach. Decide who is most...

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