Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out
Dec17

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s...

Read More
Misty Water Colored Memories…Of the Way Facebook Was
Sep01

Misty Water Colored Memories…Of the Way Facebook Was

Remember the good ol’ days of Facebook? It was just like a romance. You would meet someone and hit it off. You had the same interests and beliefs. They might sign up for your newsletter. Witty banter would ensue, then you knew it was “for real” when they liked your Facebook Page. Once you got someone to like your Page, it was all kittens and sunshine (well, if you were an animal shelter or environmental org). It was...

Read More
SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 
Aug27

SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable. You can create your own lists or subscribe to lists created by others. Here’s the help section on creating and using Twitter lists. Lists are for reading, not sending. In other words, you can’t use a...

Read More
Using Facebook Targeting to Boost Performance on Organic and Promoted Posts
Aug11

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy to control spend. Now page mangers can take advantage of those...

Read More
5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)
Jul16

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationships, move members to act, and build support for your programs and mission. 1) Try a Petition or Pledge This is a bread-and-butter tactic for advocacy organizations, but lots of orgs can use this. A pledge to vote, not buy from puppy mills, or to go vegetarian for a day A petition to support or...

Read More
MAMA Marvelous! (Case Study)
Jul09

MAMA Marvelous! (Case Study)

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I lingered on this image, taking in the different women and their range of expressions. The photo with text quickly and memorably conveys not only what MAMA does, but how—improving health through...

Read More