Everything You Need to Know About Hashtags
Jun16

Everything You Need to Know About Hashtags

You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag. Hashtags are used by everyone from individuals with 10 followers to big corporations and celebrities with millions of followers. But did you know that many nonprofits have also had great luck with using hashtags to get their tweets, images,...

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Hashtags for Every Day of the Week (Nonprofit Edition)
Jun04

Hashtags for Every Day of the Week (Nonprofit Edition)

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic:   Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can...

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Recent Facebook Algorithm Changes and What They Mean for Nonprofits
Jun02

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4 billion monthly users’ News Feeds,...

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)
May21

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can...

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How to Handle Negative Comments on Facebook
May07

How to Handle Negative Comments on Facebook

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? Post a general statement? Would you post a response as a comment on the review, or send a private message?” – AA We got some great responses from our Pass Holder community that we thought we would share...

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Successful Facebook Advertising on Less than $2 a Day
Apr20

Successful Facebook Advertising on Less than $2 a Day

A lot of people ask us whether Facebook ads are a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers! They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months. ~Kivi Guest Post by Drew Bernard, Founder and CEO of ActionSprout With almost...

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