New Data: Nonprofit Online Marketing and Fundraising Trends in 2015
Apr28

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

  Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters, or estimates of how much money you could be raising online? One of those sources is the M+R Benchmarks Study, and the new edition is now available. Here are a few highlights: Online revenue is up! Online revenue increased by 13 percent from 2013 to 2014 for the groups in the study, thanks to a 32% increase in monthly giving and 16.6%...

Read More
Three Surprises in the 2015 Nonprofit Communications Trends Report
Feb11

Three Surprises in the 2015 Nonprofit Communications Trends Report

Haven’t gotten around to reading our 2015 Nonprofit Communications Trends Report yet? I know how it is. My reading pile is sky high too. Here are three surprises in this year’s report. Donor Retention is Finally a Priority For the first time in five years, donor retention has jumped ahead of donor acquisition as a major communications goal.  It seems as though everyone has been talking about the importance of donor...

Read More
The Hardest, and Easiest, Parts of the Job
Jan27

The Hardest, and Easiest, Parts of the Job

In the survey for the 2015 Nonprofit Communications Trends Report, we asked you to identify what was extremely challenging about your job, and what wasn’t challenging at all. What’s Most Challenging . . . Time and money are always at the top of these lists in the nonprofit world, and it’s no different here. Those two challenges are the biggest based on what survey participants tagged as very or extremely challenging. But...

Read More
Market Like a Ballroom Dancer— They Lead, You Follow
Jan15

Market Like a Ballroom Dancer— They Lead, You Follow

At the end of last year, we announced that nonprofit messaging and branding expert Nancy Schwartz of GettingAttention.org would be joining our team of advisers along with Kerri Karvetski and Tom Ahern.  She’ll be leading webinars, providing coaching, and writing blog posts for us among other things. Here is her first post for 2015 on a few nationwide trends that could affect your nonprofit. ~Kristina I was thrilled to see Pew...

Read More
Use the Trends Report to Fight the Stupid
Jan14

Use the Trends Report to Fight the Stupid

  We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We wanted data for you, to supplement our own so-called “expert” opinions. I wanted answers to my own questions too, especially ones...

Read More
2015 Nonprofit Communications Trends Report
Jan08

2015 Nonprofit Communications Trends Report

It’s here! We’ve officially released the 2015 Nonprofit Communications Trends Report and infographic. We’ll be sharing more details from the report on the blog in the coming weeks, but wanted you to get access to the goods right away. Share Link: http://npmg.us/2015 Full-Size Infographic on Flickr Infographic on Pinterest Infographic on Facebook...

Read More