Communications Team Models: What’s Best for Your Nonprofit?
Mar14

Communications Team Models: What’s Best for Your Nonprofit?

  In brand-new research for the 2017 edition of the Nonprofit Communications Trends Report, we discovered that four types of communications teams are most prevalent in our sector. While those teams are equally distributed, that’s really where the similarities end. Only two of the team models — Integrated and Centralized — performed well on the various questions we asked about communications effectiveness. What...

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How Nonprofit Communicators Spend Their Time (Infographic) #NPCOMM2017
Feb16

How Nonprofit Communicators Spend Their Time (Infographic) #NPCOMM2017

Do you wonder if other nonprofit communicators are spending as much time on certain tasks as you? Check out the results from the 2017 Nonprofit Communications Trends Report and see for yourself. Today we are sharing the third and final infographic from the report (here’s the first on communications team size, budget, and salaries and the second on communications team effectiveness). Want to share this infographic? Here’s...

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Building Effective Nonprofit Communications Teams (Infographic)  #NPCOMM2017
Jan31

Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the first on communications team size, budget, and salaries). It summarizes some of our findings on...

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Is Community Engagement or Awareness Essential? Depends on Your Mission.
Jan24

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Over the seven years that we’ve done the Nonprofit Communications Trends Report, we’ve seen few significant differences between nonprofits with different missions. For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated...

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Nonprofit Comms Team Size, Budget and Salary [Infographic] #NPCOMM2017
Jan17

Nonprofit Comms Team Size, Budget and Salary [Infographic] #NPCOMM2017

The 2017 Nonprofit Communications Trends Report is officially available! We have so much to share that we are doing three infographics. Here’s the first on team staffing, budgets, and salaries. We’ll share another next week. Thanks so much to everyone who participated in the survey and special thanks to those of you who submitted photos. The engagement team at the Neighborhood Christian Legal Clinic is rocking the report...

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Nonprofit Communicators, It’s Time to Level Up!
Jan12

Nonprofit Communicators, It’s Time to Level Up!

I recently contributed an article to the Communications Network’s biannual journal, Change Agent, called It’s Time to Level Up! In the article, I challenged foundations and other funders to skip the one-off communications projects and invest in building the expertise of nonprofit communications directors. That’s how we’ll level up the marketing maturity of the sector, in my opinion. We represent a young profession...

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