Communications Directors Want to MORE and LESS of This
Jan11

Communications Directors Want to MORE and LESS of This

Here’s another little sneak peek at the data we’ll share in the full 2018 Nonprofit Communications Trends Report next week.  We asked you what you wanted to do MORE of in 2018 . . .  The big theme here is getting more organized and strategic, with planning and analytics. Video and storytelling are the two big content themes. Let’s look at the flip side. Here’s what you said you wanted to do LESS of . . .  The...

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Preview: Some “Top Threes” from the 2018 Nonprofit Communications Trends Report
Jan04

Preview: Some “Top Threes” from the 2018 Nonprofit Communications Trends Report

    We’ll release the 2018 Nonprofit Communications Trends Report on January 17, but here are a few “Top Three” highlights for now. Top Three Goals Where Nonprofit Communicators Feel Most Effective We asked you rate how effective your work is on a dozen different communications goals. The top three goals with the highest effectiveness rankings are: Supporting event fundraising (galas, walks, etc.) Building...

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How Nonprofit Comms Staff Are Getting Training
Dec07

How Nonprofit Comms Staff Are Getting Training

We asked a new set of questions about professional development for communications staff in the 2018 Nonprofit Communications Trends Report Survey this year.  We wanted to know the kinds of training people were participating in. No surprise, webinars were the most popular. But I was also happy to see that local, regional, and national conferences ranked well too. Which conference nonprofit communications staff should attend is a...

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Communications Directors Are Great Writers and Lousy Designers?
Nov29

Communications Directors Are Great Writers and Lousy Designers?

In this year’s Nonprofit Communications Trends Survey, we asked participants to rate themselves on some common skills that communications directors need. (The survey closes this Friday, so please take it now if you haven’t already!) According to the preliminary data, nonprofit communications pros overall say they are best at: Creating relevant and engaging messaging Copywriting Leading communications decisionmaking And...

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Is Your Workload Too Heavy?
Nov21

Is Your Workload Too Heavy?

According to the 500+ people who have taken our 2018 Nonprofit Communications Trends Survey, it looks like workloads are too heavy. While these results are not final, it’s definitely an issue we know a lot of you have. What do you think about your workload? Take the survey now and let us know. We run this survey and create the Nonprofit Communications Trends Report to compile important insights into the day-to-day needs of...

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What Will You Do Less of in 2018?
Nov14

What Will You Do Less of in 2018?

We’re asking that question in the 2018 Nonprofit Communications Trends Survey. So far, here’s the word cloud of answers from nearly 300 communications pros. See the trend? “Reactive communications instead of proactive” “Random social media posts” “Busy work and meetings” “Fewer events” What about you? Get your experiences included in the report by taking the survey now....

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