Celebrating Your Nonprofit’s Milestone Anniversary
Apr22

Celebrating Your Nonprofit’s Milestone Anniversary

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key approach works well too. However, in some cases, going for the full-on celebration is a great approach — but...

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Middle Donors: Where Communications and Development Learn to Love Each Other?
Apr17

Middle Donors: Where Communications and Development Learn to Love Each Other?

Alia and Mark over at Sea Change Strategies are two super smart cookies, so when they have a new report out, I’m on it. Their latest work of genius is The Missing Middle: Neglecting Middle Donors is Costing You Millions. Middle donors are those giving between $1,000 and $10,000 annually. Focus on this group — despite their huge potential — is frequently absent because development professionals are often specialists...

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Email Segmenting: Is That Data Worth Gathering?
Apr15

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g. the kind or size of organization that the person on the mailing list works for) and others are related to...

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The 2014 Nonprofit Benchmarks Study – Good News and Bad News #2014bench
Apr11

The 2014 Nonprofit Benchmarks Study – Good News and Bad News #2014bench

M+R and NTEN released The 2014 Nonprofit Benchmarks Study earlier this week. In its eighth year, the study analyzes the data that matters most to nonprofit online programs. Its goal is to set benchmarks that help nonprofits measure their online performance, track progress, and guide strategy to help create more effective fundraising and advocacy. The report is based on the study of 53 of the country’s leading (and large) nonprofits...

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Nonprofit Annual Report in an Infographic [Real-World Example]
Apr10

Nonprofit Annual Report in an Infographic [Real-World Example]

Annual reports don’t have to be long, boring documents with pages and pages of financial statements that no one wants to read (even if they did understand all the accounting jargon!). Your annual report should be a celebration of what your donors have helped you do. I have been pushing alternative formats for annual reports for years now, and am always excited when nonprofits share how they have mixed things up! ~Kivi Guest Post...

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Predicting Nonprofit Marketing Trends – Do We Agree?

Last week, I presented the lunch keynote at the AMA’s Cause Camp in Lincoln, NE.  Participants held up a colored index card to indicate their answer to each question posed in the deck. You can play along too.  Whenever you see the “Yes, No, Maybe” choices across the bottom of the slide, pick your answer before you click to the next slide to see mine. Agree or disagree with me? Let’s talk about it in the...

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