Nonprofit Marketing Team Roles and Tasks – Who Does What?
Oct23

Nonprofit Marketing Team Roles and Tasks – Who Does What?

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy, who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that. They’ve both asked me for the list of all the roles and responsibilities that should be covered by a nonprofit marketing team that’s focusing heavily on a content –both as a strategy for...

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5 Ways to Harness the Awesome Fundraising Potential of #GivingTuesday
Oct16

5 Ways to Harness the Awesome Fundraising Potential of #GivingTuesday

On Tuesday, Dec. 3, 2013, the Internet exploded with giving. Millions of Tweets, Facebook posts and photos on Instagram celebrated giving back. Donations spiked – technology provider Blackbaud processed a whopping $19.2 million in online donations, up 90 percent from the previous year. What was this seismic philanthropic event? Giving Tuesday. Founded in 2012, Giving Tuesday is a global day dedicated to giving back, a...

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Three Musts Before Measuring Your Marketing Really Matters
Sep30

Three Musts Before Measuring Your Marketing Really Matters

On Wednesday, October  2nd, 2014 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success.  I’ve had requests for this topic for a couple of years, and finally got around to producing the webinar, so I hope you’ll join me! We will talk about what numbers to pay attention to related to your website, email, social media, direct mail, etc. But...

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The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the video:     What do you think? What are your lasting take-aways?...

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Super Short is Super Sweet: Storytelling that Hooks Digital Donors
Sep17

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling a story that a donor can emotionally connect with. These days, one of the easiest ways to reach a donor...

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Your Favorite Engagement Asks?
Sep09

Your Favorite Engagement Asks?

Last week we talked about fundraising asks or offers to include in your appeals, and we got some great suggestions. Let’s try it again, this time with “engagement” asks. These can be used in their own campaigns to get your community more involved, or in tandem with a fundraising ask. Just like last week, here is my starter list. I’d love for you to share your additions in the comments! Sign a Pledge Ask people...

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