Super Short is Super Sweet: Storytelling that Hooks Digital Donors
Sep17

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling a story that a donor can emotionally connect with. These days, one of the easiest ways to reach a donor...

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Your Favorite Engagement Asks?
Sep09

Your Favorite Engagement Asks?

Last week we talked about fundraising asks or offers to include in your appeals, and we got some great suggestions. Let’s try it again, this time with “engagement” asks. These can be used in their own campaigns to get your community more involved, or in tandem with a fundraising ask. Just like last week, here is my starter list. I’d love for you to share your additions in the comments! Sign a Pledge Ask people...

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No Going Back for This Nonprofit After Switching to a Digital Annual Report
Sep04

No Going Back for This Nonprofit After Switching to a Digital Annual Report

Sick of me telling you to get rid of your long printed annual reports? Well, I’ll stop when you stop Here’s what Rod Ruff, Program and Engagement Manager of Alberta Ecotrust Foundation, told us about switching from a print annual report to an online version: For the first few months of this year I had been working on re-launching our website with a new platform and design. As such, I wanted to incorporate a digital version...

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Creating Your Nonprofit’s Version of the #IceBucketChallenge
Aug21

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos of themselves about our cause and share them with their...

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Nonprofit Email Newsletter Design from Walden School [Before and After]
Aug13

Nonprofit Email Newsletter Design from Walden School [Before and After]

Sarah Lougheed-Gill is the director of admissions & communications at Walden School, a progressive independent school for grades pre-kindergarten – sixth in Pasadena, California. Sarah recently went through our communications director mentoring program and shared the changes her school made to their email newsletter as well as the feedback she got from the parents at her school. We thought it was a great story, and Sarah...

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Return to Spray and Pray?
Aug05

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money. Instead, we tell you, be more refined and focused in your approach. Decide who is most...

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