What Nonprofit Leaders Think about Communications
May03

What Nonprofit Leaders Think about Communications

Here at Nonprofit Marketing Guide, we survey communications and fundraising staff all the time. So it’s interesting for me to hear what staff who aren’t directly responsible for those functions have to say about nonprofit marketing. Marc Pitman of the Concord Leadership Group recently surveyed over 1,000 nonprofit leaders, 60% of whom are executive directors or middle managers. While most of the survey dealt with strategic...

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Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends
Apr26

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released. Here are five key facts from this year’s study that would have been unthinkable just ten years ago: Overall, 13% of online gifts were made from mobile devices – a number that likely reflects both user preference and increasing adoption of mobile optimization best practices by nonprofits. For...

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MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving
Apr21

MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

“What if the answers to nonprofits’ fundraising challenges were already all around us?” – FUNDRAISING BRIGHT SPOTS Successful fundraising isn’t just about money. It’s about relationships. The orgs that understand this have happy, repeat donors. So who’s doing well with individual giving? FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual Donors, sponsored by...

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Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards
Feb11

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of attention surrounding the event, and nonprofits have a huge opportunity to connect with this moment and steal a...

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New Report Sheds Light on How NGOs WorldWide Use Technology
Jan28

New Report Sheds Light on How NGOs WorldWide Use Technology

Not too shabby, North America. A new research project by the Public Interest Registry and Nonprofit Tech for Good surveyed over 2,700 non-governmental organizations (NGOs) worldwide to gain a better understanding of how NGOs used technology to communicate and engage supporters and donors. According to the report, North American NGOs are ahead, albeit sometimes just slightly, of global benchmarks in almost every measure, from having a...

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Fundraising and Marketing Teams: Integrated or Separate But Equal?
Jan21

Fundraising and Marketing Teams: Integrated or Separate But Equal?

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. The advice to get rid of “silos” is nothing new. But we have some new data in the 2016 Nonprofit Communications Trends Report that adds a few more good reasons why your nonprofit should consider this kind of reorganization. In 39% of nonprofits, you’ll find an integrated team, with marketing and...

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