Three Surprises in the 2015 Nonprofit Communications Trends Report
Feb11

Three Surprises in the 2015 Nonprofit Communications Trends Report

Haven’t gotten around to reading our 2015 Nonprofit Communications Trends Report yet? I know how it is. My reading pile is sky high too. Here are three surprises in this year’s report. Donor Retention is Finally a Priority For the first time in five years, donor retention has jumped ahead of donor acquisition as a major communications goal.  It seems as though everyone has been talking about the importance of donor...

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The Hardest, and Easiest, Parts of the Job
Jan27

The Hardest, and Easiest, Parts of the Job

In the survey for the 2015 Nonprofit Communications Trends Report, we asked you to identify what was extremely challenging about your job, and what wasn’t challenging at all. What’s Most Challenging . . . Time and money are always at the top of these lists in the nonprofit world, and it’s no different here. Those two challenges are the biggest based on what survey participants tagged as very or extremely challenging. But...

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Market Like a Ballroom Dancer— They Lead, You Follow
Jan15

Market Like a Ballroom Dancer— They Lead, You Follow

At the end of last year, we announced that nonprofit messaging and branding expert Nancy Schwartz of GettingAttention.org would be joining our team of advisers along with Kerri Karvetski and Tom Ahern.  She’ll be leading webinars, providing coaching, and writing blog posts for us among other things. Here is her first post for 2015 on a few nationwide trends that could affect your nonprofit. ~Kristina I was thrilled to see Pew...

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Use the Trends Report to Fight the Stupid
Jan14

Use the Trends Report to Fight the Stupid

  We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We wanted data for you, to supplement our own so-called “expert” opinions. I wanted answers to my own questions too, especially ones...

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2015 Nonprofit Communications Trends Report
Jan08

2015 Nonprofit Communications Trends Report

It’s here! We’ve officially released the 2015 Nonprofit Communications Trends Report and infographic. We’ll be sharing more details from the report on the blog in the coming weeks, but wanted you to get access to the goods right away. Share Link: http://npmg.us/2015 Full-Size Infographic on Flickr Infographic on Pinterest Infographic on Facebook...

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Our Top Ten Blog Posts of 2014
Dec17

Our Top Ten Blog Posts of 2014

Here are the top ten blog posts we published so far this year, according to unique page views in Google Analytics. Spoiler Alert: You love “how we did it” guest posts from other nonprofit communicators, especially when they are talking about their annual reports, and Kerri’s social media tips.  We’re so glad you agree with us that our guest bloggers provide great resources! 10.  Kick-Start Yourself with a...

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