Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards
Feb11

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of attention surrounding the event, and nonprofits have a huge opportunity to connect with this moment and steal a...

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New Report Sheds Light on How NGOs WorldWide Use Technology
Jan28

New Report Sheds Light on How NGOs WorldWide Use Technology

Not too shabby, North America. A new research project by the Public Interest Registry and Nonprofit Tech for Good surveyed over 2,700 non-governmental organizations (NGOs) worldwide to gain a better understanding of how NGOs used technology to communicate and engage supporters and donors. According to the report, North American NGOs are ahead, albeit sometimes just slightly, of global benchmarks in almost every measure, from having a...

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Fundraising and Marketing Teams: Integrated or Separate But Equal?
Jan21

Fundraising and Marketing Teams: Integrated or Separate But Equal?

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. The advice to get rid of “silos” is nothing new. But we have some new data in the 2016 Nonprofit Communications Trends Report that adds a few more good reasons why your nonprofit should consider this kind of reorganization. In 39% of nonprofits, you’ll find an integrated team, with marketing and...

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How Big Should Your Communications Team Be?
Jan20

How Big Should Your Communications Team Be?

      Need some helping making the case for more communications staff? Here’s what we learned from the 2016 Nonprofit Communications Trends Report: Team size grows as budgets grow, surpassing one FTE somewhere between the $500,000 – $1 million mark and three FTE at the $5 – 10 million mark. In 2016, 72% of all survey participants said they expected their communications team’s staffing  to stay the same size,...

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More Than Words: Why Visuals Are Critical in Pitching Your Story
Jan12

More Than Words: Why Visuals Are Critical in Pitching Your Story

If you have been reading our blog the last year, you will probably recognize Peter Panepento. Peter is the principal at Panepento Strategies, a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy as well.  We are excited to announce that he has officially joined our team of advisers along with Kerri Karvetski...

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The Perfect Employer for a Nonprofit Communications Director
Jan11

The Perfect Employer for a Nonprofit Communications Director

Is there such a thing as the perfect job? Maybe, maybe not. We hear about some good situations and some bad ones in our Day in the Life series. We also learned a few things in our 2016 Nonprofit Communications Trends Report too. Does size matter? Communications directors at nonprofits with budgets of $5-10 million are most likely to say they feel very capable in their jobs, that they are passionate about the work, and that they plan...

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