Updating Your Community:
How to Get Great Results from
Your E-Newsletters and Social Media
April 19 - May 24, 2017
Week 1 Topics: Setting Better Goals, Defining "Quality" Content, and Measuring Success
Let's face it: "updating your community" isn't a very useful goal for email and social media. You need to get more specific than that. WHY should anyone read your newsletter or follow you on social media? We'll help you figure out exactly why someone would want to be on your lists and to read your content regularly.
That leads us straight into the WHAT: What kinds of content should be at the center of your e-newsletter and social media strategies? What does high-quality content your supporters will love really look like?
We will also look at HOW WELL your e-newsletter and social media are performing now, and help you figure out which metrics to watch, and how to set appropriate goals for engagement and growth.
Week 2 Topics: Segmenting Your Email List, Using Multiple Social Media Accounts, and Sending/Posting Frequency
Good communications is all about getting the right information to the right people at the right time.
We'll help you sort this all out by mapping out the primary groups of people you need to stay in touch with, and figuring out how much (or how little) segmenting of your mailing list makes sense. We'll do the same for social media: For example, does it make sense to have multiple Facebook Pages or Twitter accounts, or to roll it all into one?
We'll also look at how often you should send your e-mail newsletter and post to your various social media channels. Are you communicating often enough, or too much? We'll help you sort that out too.
Week 2 Bonus: You can attend Kerri Karvetski's webinar, Online Marketing Ideas for Every Month, for free.
Week 3 Topics: Using Social Media to Build Your Email List and Vice Versa, Advertising on Social Media to Your Email List, and Other List Building Strategies
You want to build overlap between your email and social media lists. We'll share both the basic checklist and advanced tips for how to simultaneously grow and sync up your email and social media lists over time.
We'll also look at Facebook advertising strategies that allow you to show ads only to the people who are already on your email list -- or to exclude them from your ad campaigns.
We'll also review several other tried and true list building tactics for both email and social media.
Week 3 Bonus: You can attend our 2-part webinar series on creating awesome email newsletters (including design tips) for free.
Week 4 Topics: Creating Original Content Quickly, Curating Great Content from Others, and Repurposing Your Content
Lack of time to create quality content is a constant battle for nonprofit communicators.
We'll show you how the pros make it happen by focusing on three core skills: quickly creating original content that's reusable by design, finding and sharing the best content from others, and remixing and reusing your content all the time without being annoying or repetitive.
Week 5 Topics: Writing Email Subject Lines and Calls to Action, Tackling the Tweet and Hashtags, and Other Tips for Writing Microcontent
A great deal of your email and social media success comes down to expressing yourself and connecting with your supporters in just a few words at a time. Working with your own content, we'll help you apply the tricks and tips of microcontent masters to your own work, so you leave with examples you can actually use.
Week 6 Topics: Show and Tell, Final Questions, and Next Steps
Throughout the Accelerator, we'll be giving you challenges and experiments to try, and during our final week, we'll share what worked and what didn't. We'll wrap up with some Show and Tell of your "new and improved" newsletters and social media channels.
Week 6 Bonus: You can participate in our webinar, A Communications Director's Guide to Repurposing Content, for free.
In addition to the weekly Accelerator calls, you will also get complimentary access to the following live training webinars, and to the recordings if you can't attend live:
The group coaching calls are from 12:00 - 1:00 pm Eastern (9 am Pacific) on Wednesdays, starting April 19 through May 24. We will also record every call and share those links in the Facebook Group.
Most of the work, including troubleshooting individual problems, will take place on the group calls. If you are struggling with something, odds are someone else is too! However, if you feel like you need a private call with Kivi to work through a problem, we can certainly schedule time for that, as long as you are actively participating in the group calls.