marketing experiments

I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test.

In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications.

For example, I’m including one about repurposing content 3, 6, 9, and 12 months after it was created.

I’m also including testing email subject lines and finding the right formula for your social media posts.

What else do you think belongs on the list of experiments that all nonprofit communicators should try?

I’d love to hear your thoughts! Please share in the blog comments or on social where you found this link.

Published On: May 31, 2017

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