Sara has a very interesting story to share about how she has transitioned from a more traditional “do everything” communications manager position to one where she is primarily a “brand journalist” or “internal journalist.”
Watch this 10-minute interview with Sara to learn
What being an “internal journalist” means in terms of Sara’s time and focus
How she is helping the food bank go beyond “ABC” donor storytelling to tell more complex and nuanced stories that raise more money
How she is using just a handful of these stories to power her integrated marketing campaigns.
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