NOT your mission statement.
NOT your description of activities.
NOT your photographs.
The most important part of a nonprofit brochure is your call to action.
Once you’ve answered my questions about your organization and inspired me to take the next step, what do I do? Whom do I call (don’t just give me a phone number — tell me who to ask for)? Where do I go on your website? Is there a panel I can tear off and mail in?
Never publish another brochure without a call to action.
