Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, sustainable fundraising force for your cause.
Magic Keys Radio on E-Newsletters
But first, on Friday, Claire Meyerhoff and I are back with another edition Magic Keys Radio, our live Internet radio show and podcast and we’ll be talking e-mail newsletters and how you can use them for fundraising. How to do them, why to do them – whatever you want to know about nonprofit email newsletters – we’ll do our best to answer. Join us on Friday, April 17 at 1:00 p.m. Eastern (10:00 a.m. Pacific) for the half-hour show where you listen live over the Internet through your computer speakers. You can call in your questions over the phone or chat them in on the Blog Talk Radio site. The podcast is available right after.
Online Fundraising Basics: Jumpstart Online Giving to Your Good Cause
Then on Tuesday, April 21, I’ll be teaching the “Basic” online fundraising course, where I’ll talk about the different elements you need to have in place, including the system that actually processes your donations securely. But online fundraising is about much more than just processing credit cards and big “Donate Now” buttons. We’ll talk about what you need to have on your website (and where) and what you need to send out in email to be successful. We’ll talk about creating the kind of content for your website and email newsletters that inspires donors to give more, and to give again. We’ll also touch on growing and managing your email list and tracking your success. Get the details.
Advanced Online Fundraising: Getting to WOW! in 8 Steps
On Thursday, April 23, I’ll turn it over to Alia McKee of Sea Change Strategies for the “Advanced” course. Alia will show you how to go beyond the basics and, in eight steps, take your online fundraising to an entirely new level. She’ll give you the how-tos and some great examples that show you how it all works. I took a peek at her slides today, and if you feel like you have a solid foundation in place (decent processing, decent website, decent email) and are ready for the next step, you will love this webinar. Get the details.
As usual, individual webinars are an affordable $35. You can take both of these for $70. Or you can do the really smart thing and get the All-Access Pass for $97, and take these two webinars, plus everything else we offer for the next 12 weeks. Your Pass gets you access to both the live and recorded versions of the webinars, plus access to the Webinar Archive of recordings from the past year. Take a 3-Minute Tour of the All-Access Pass.
I hope to see you and your great questions Friday, Tuesday, and/or Thursday!