I was going to wait until Tuesday to tell you about our new e-clinic for July, but what the heck. If you are at work today, you deserve a little bonus! (For those of you outside the U.S., this Sunday is Independence Day, which means most of America is slacking off today and Monday.)
July 14 – July 30, I’m hosting an Online Marketing Spa for nonprofit communicators.
If your online marketing looks a little tired or you feel like it needs a boost of energy, this e-clinic is for you.
You will discover fresh new approaches and learn how to eliminate your online trouble spots. You’ll also gain a sense of balance and tranquility when you get confirmation about what you are doing right and get clear direction and support on what you should do differently. You’ll get the training and customized consultations you need to rejuvenate your online marketing program this summer.
A Balanced Mix of Training, Networking, and Personal Coaching
The Online Marketing Spa is a balanced mix of online training, networking and discussion, and personal coaching.
Here’s what’s included:
Five Webinars. You’ll learn about making the pieces of your online marketing program work together; how to build your email and social media lists; how to write for the web, email, and social media; and how to best use Facebook and Twitter. Your spa tickets includes access to the live events and to the recordings.
Essential Checklists. Worth the price of admission alone, these one-page checklists on more than a dozen online marketing topics will help you quickly hone in on what’s most important. We’ll cover
- Website Home Pages
- Donate Now Pages
- Email Newsletters
- Video (including YouTube)
- Photography (including Flickr)
- Internet Radio and Podcasting
- Search Engine Optimization
- Building Your Email List, Friends, and Followers
- Integrating Your Website, Email Newsletter and Social Media Sites
- Writing for the Web, Email, and Social Media
You’ll never be confused again about where you need to start with your online marketing.
Ideas from Other Nonprofit Communicators. Other participants in the e-clinic will give one element of your online marketing program the Spa Treatment, sharing their reactions and ideas on what you are doing and how you could do it even better. This kind of feedback is priceless!
You’ll also be able to discuss each webinar on our Spa Discussion Boards with other participants, so you can share ideas, ask questions, and think creatively with other nonprofit communicators about ways to apply what you are learning.
A Personal Review of Your Program. I will personally review up to three elements of your online marketing program and give you detailed comments and ideas in a screencast video that you can share with others on your staff. You’ll see what I’m seeing as I review your online marketing program, pointing out exactly what you are doing well and suggestions for ways to improve in the short-term and long-term.
Special Bonus. I will be recording interviews with online marketing experts in July to fill out the program. You’ll be the first to hear them!
You’ll leave the e-clinic with the knowledge and know-how to rejuvenate your online marketing program.
Sounds good, doesn’t it? Let me make it even better . . .
If you register now, I’ll knock $100 off the registration fee, so entry to the Online Marketing Spa is only $299 instead of $399. We only have space for 25 nonprofit communicators, so reserve yours now, before the rush next week!