I’m writing a new e-book to be published this spring by our good friends at Network for Good on how you move from doing a print newsletter to an email newsletter. If you’ve been through the process, you know it’s not as easy as it sounds!
Do you keep doing the print version, or for how long? How does the content and frequency change? How do you get email addresses for people you’ve only communicated with in print? How do you explain all of these changes to your supporters? You have many strategic decisions to make about your newsletter that go way beyond the technical decisions required to actually get a decent email newsletter out to your list (we’ll cover those in the e-book too).
We want to include lots of examples and stories in the e-book, and that’s where you come in! I’ve set up a quick survey to collect some of your thoughts and experiences about this process of moving from print newsletters to email newsletters. If you are anywhere in this process from just considering it to having completed the transition, I’d love for you to take the survey.