Some of my fellow bloggers are providing solid advice for nonprofit communicators in the wake of the devastating news from Connecticut. So, today I will point you to some of them.
First, read what Nancy Schwartz says about pausing your scheduled communications for a few days. It’s spot on. This is what I am talking about when I refer to being “real -time” and “relevant.” Your messaging needs to work in the context of national news.
Ragan’s PR Daily says events like this are why pre-scheduling content is a bad idea: it makes you look like a callous fool or worse. I still think busy communicators can get a lot of value from queuing up content, but agree that you need to know how to hit the pause button on all of it, should something tragic like this happen.
Most of us feel completely useless and helpless in situations like this. John Haydon suggests five things you can do to help those in Newtown and Joanne Fritz lists some other organizations who could use your support, so they can support the families and the town.
We’ll resume our regular posts tomorrow.