Fundraiser’s Guide to Irresistible Communications – Book Review

I often advise people who are writing email newsletters, for example, that if you highlight everything by overusing bold and underline, you end up highlighting nothing. I should have followed my own advice when reading¬†The Fundraiser’s Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money¬†by one of my favorite bloggers and direct mail…