Creating an annual report might be a daunting task, but it is a nonprofit management best practice. Your donors want to know what you have been doing with their money before they will give again.
And if you aren’t looking at your annual report as a fundraising tool, then you need to think again.
Your nonprofit’s communications should follow the cycle of:
- Ask supporters for what you need.
- Thank supporters for their gift, time, etc.
- Report back on the progress you have made.
Your annual report is a big part of that cycle. But donors don’t want to wade through pages and pages to figure out what you’ve done.
Donors want quick. Donors want simple.
You can make it easier on them by making a few changes to how you approach your annual report.
I have recently revamped my popular annual reports webinar and made it into a two-part series so you can learn more about traditional written reports or the more advanced visually oriented reports.
The first webinar, Annual Report Basics: Written Annual Reports Donors Will Actually Read, is for those of you who want to keep a written report, but make crucial changes so it’s quicker and easier for readers to understand what you’ve done. This webinar will take place at 1:00 p.m. Eastern on Tuesday, December 10th.
During this webinar you’ll learn:
- Where an annual report fits in your donor communications plan
- The five things every annual report should include regardless of format
- Answers to pesky questions like what you do with the list of donor names if you don’t do a long printed report, and when your annual report should be released
- Samples and examples you can use to get started on your own report
The second webinar, Advanced Annual Reports: Video Annual Reports and Infographics to Share Your Results with Donors, is for those of you who really want to spice things up. This webinar will take place at 1:00 p.m. Eastern on Tuesday, December 17th.
During this webinar, we’ll look at examples of video and infographic annual reports and help you answer these questions:
- What do we include in a video annual report?
- What works best in annual report infographics?
- What kinds of stories and statistics work best in these formats?
- Do I need to hire professionals to help with these formats?
- How do I sell this idea internally if my organization is wary?
These webinars are presented by our training partner, CharityHowTo. As always, our All-Access Pass Holders can attend all of our CharityHowTo webinars at no extra cost. Our Quarterly All-Access Pass is $145. Become a Pass Holder now.
Or you can register for each of these webinars directly through CharityHowTo. Each webinar is $89.99 through CharityHowTo or you can save 25% by registering for both and entering the coupon code ‘annualreports’ at checkout.