We hope you had a good week! It’s been a busy one here, and we are ready to cap it off with some Mixed Links…
MailChimp has done a study on email open rates to follow up their initial research after Gmail switched to its promotion tab feature.
If your higher-ups are jumping on the Big Data bandwagon without knowing exactly what it is, Nancy Schwartz has some ways to get started without getting overwhelmed in Big Pressure for Big Data? Here’s What to Do.
Jeff Brooks has a quick tip on how to find and destroy jargon and other donor-unfriendly copy in your fundraising.
We’ve talked before about the need for your IT department to be included in communications decisions. NTEN has some more tips in Marriage Counseling for IT and Communications: Get Better Results Together.
Gail Perry has Your Fundraising Calendar for 2014.
Take this short quiz at Network for Good to see if your donation page is making the grade.
If you would like to incorporate video into your website design, here are 20 websites who are doing it the right way.
And if you would like to incorporate video into your marketing strategy, here are 8 steps to get started with video marketing.
Nonprofit Training
A La Carte Webinar
January 29: Marketing Bequests: The Delicate Art of Asking for That Final Gift (Registration is $99 or free with the All-Access Pass)
All-Access Pass Webinars
January 22: Advanced Thank Yous to Donors: Thank You Videos and Other Visual Ways to Show Your Donors Love
January 28: Annual Report Basics: Written Annual Reports Donors Will Actually Read
February 5: Advanced Annual Reports: Video Annual Reports and Infographics to Share Your Results With Donors
See you next week!
