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Daily Archives: May 24, 2017

When Am I ‘On the Record’ With a Journalist?

Nonprofit Communications, Nonprofit PRBy Peter Panepento, Media Relations ExpertMay 24, 20171 Comment

When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. But do you also prep them for what to do when the “on air” light is off or when the reporter closes…

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