A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros.
Here are some of the core elements you might include in yours:
- Brand Guidelines (colors, fonts, logo use, etc.)
- Style Guide (word choices that convey voice and tone, preferred ways to say things, grammar/punctuation choices, formatting guidelines, etc.)
- Social Media Policy and Guidelines (how and when to engage on social media, including appropriate and inappropriate content and responses to comments, etc.)
- Marketing Bank (graphics, logos, photos, templates, good/bad examples, etc.)
How might all of this actually look when pulled together? Kim Ellsworth of the Idaho Nonprofit Center shows you in this tour of her brand and style guide.
Are you willing to take us on a video tour of your brand and style guide? Email Kivi.