Week of Freebies, Day 4: Documenting Communications Decisions [Online Course]

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  Today’s freebie is a little more advanced, but one a lot of you will need. Do you know the difference between a strategic plan versus an annual work plan? Where does an editorial calendar fit in? If…

Your Editorial Calendar Should Accommodate the Important AND the Urgent

Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work. The urgent always overtakes the important, and the plan gets thrown out and never revisited to make way for all the other things that come…

Five Ways to Plan for the Unexpected, #NPComm Style

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need…

Editorial Calendars Increase Effectiveness – Learn How to Master Yours

You have too much content to create, too many communications channels to manage and too little time for any of it, right? The urgent overtakes the important. Priorities get lost in the chaos. You can’t get everyone on the same page. You are not alone. In fact, this is very common in nonprofits. So what are you going to do…

How to Use Trello for Your Editorial Calendar [Video]

Here’s our third video in this week’s series on editorial calendars for nonprofits. See the earlier videos on using Excel and Google Calendars for editorial calendars and using Asana. If you prefer a project management tool that’s more visually oriented, you may like Trello. Let’s take a look at some ways you could use Trello for an…