Week of Freebies, Day 4: Documenting Communications Decisions [Online Course]

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  Today’s freebie is a little more advanced, but one a lot of you will need. Do you know the difference between a strategic plan versus an annual work plan? Where does an editorial calendar fit in? If…

Your Editorial Calendar Should Accommodate the Important AND the Urgent

Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work. The urgent always overtakes the important, and the plan gets thrown out and never revisited to make way for all the other things that come…

5 Strategies to Guard Your To-Do List from What Doesn’t Belong

Today I presented the first in a two-part webinar series on streamlining your communications workflow. We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would…

My Five Rules for Repurposing Your Content #npcomm Style

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.  Repurposing content makes sense, and it works! I like simple rules. So I created five of them to…

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

  Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon). We looked at three kinds of simple rules that provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules and Stopping Rules. Today, let’s look at three more, this time related…

Five Ways to Plan for the Unexpected, #NPComm Style

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need…

Editorial Calendars Increase Effectiveness – Learn How to Master Yours

You have too much content to create, too many communications channels to manage and too little time for any of it, right? The urgent overtakes the important. Priorities get lost in the chaos. You can’t get everyone on the same page. You are not alone. In fact, this is very common in nonprofits. So what are you going to do…