Nonprofit Marketing Tip: Be Nice. It Pays Off.

A couple of weeks ago, I spoke at a conference in Nashville for Neighborhood Networks, a HUD program that supports nonprofits who run technology centers in and around public housing projects. The session was on nonprofit marketing, and I gave my talk on nonprofit website basics. On the panel with me was David Zermeno, executive…

How to Talk to 20-Somethings about Volunteering

Volunteering is a significant part of the identity of Generation Y – people in their 20s – because they grew up doing it. Service learning has been fully integrated into many high schools and college-bound teens know that admissions officers love community service. Volunteering is so well ingrained in the Gen Y culture that a…