Newsletter Photo Mistakes – And How to Avoid Them

When I teach newsletter classes, I always like to show examples of good newsletters as well as examples of ones that have big problems. The most glaring errors, because they are so easy to see, are those involving photos. Here are a few newsletter photo horrors you’ll want to avoid. Photos at the wrong resolution.…

Three Tips for Working Well with Printers

I have great relationships with several printers whom I rely on to make my clients’ written materials look great. Here’s how you can develop a great relationship with a printer too. 1) Expect outstanding customer service. You deserve to be treated well. The printing industry is very competitive, so if your printer’s customer service people…