Better Subject Lines and Headlines: Fill in the Blank Worksheet

I get it. Sometimes it’s really, really hard to come up with an attention-grabbing email subject line or headline. That’s why we came up with a list of 50 fill-in-the-blanks to get you started, most of which are inspired by sensational headlines on consumer magazines. You can make that selling power work for your cause…

A Twice a Year Newsletter? Not a Good Idea

I hear something like this from nonprofits fairly often: “We used to do our print newsletter quarterly. Then we started doing email and social media too, and we got too busy (or the newsletter person left, or we had budget issues) so the print newsletter only went out three times last year. This year, I…

Worksheet: Your Core Topics List (and What to Do with It)

It’s Worksheet Wednesday! Today, let’s talk about your Core Topics List, which is next in the set of worksheets we are creating to help you implement the lessons in my new book, Content Marketing for Nonprofits (Amazon). Where’s the substance in your communications? What topics do you write most about, and what topics do you want to…

How Would You Design a Nonprofit Comms Training Program?

If you could design your own training program for 2014, what would it look like? Here at Nonprofit Marketing Guide, we’ve been offering nonprofit communications, marketing, and training programs online and in-person since 2007. Each year, we change what we offer, both in form and content, to best match what we think our community wants…

Top 5 Reasons to Use Mobile

To help your nonprofit understand the benefits of having a mobile marketing strategy and how to implement one, we asked the good folks at The mGive Foundation to guest blog for us. Today we start with the basics as Jenifer Snyder explains why you need to be thinking about mobile.  ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive…

Worksheet: Your Big Picture Communications Timeline

Every Wednesday for the rest of the year (or close), we’ll share another worksheet to help you implement the lessons in my new book, Content Marketing for Nonprofits (Amazon).  This week’s free worksheet is really the first step in getting everyone in your organization on the same page, and getting clear yourself about some of the major…

Amateur Hour in Nonprofit Communications

In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…

Worksheet: Your Nonprofit Marketing Maturity Level

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] This week’s free worksheet will help you and others in your organization gauge your nonprofit’s marketing maturity level. It’s part of the new set of worksheets we are creating to go with Content Marketing for Nonprofits…

This Is How You Get Your Fans Engaged – Nonprofit Success Story

I coached the fundraising staff at Children of the Nations for part of 2012 and 2013, and I am so excited about the creative ideas they have had to engage their fans and child sponsors. I asked Cassia Burke of Children of the Nations to share how they came up with a recent campaign that I think you might…