12 Communications Strategies for Nonprofits

You set goals, like these twelve communications goals for nonprofits, including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or…

Are You in Charge of Your Nonprofit’s Digital Transformation by Default?

If you aren’t following Marketoonist by Tom Fishburne, you are missing out. His recent cartoons on Digital Transformation are perfect for so many nonprofits. There’s the one about the virtual meeting on digital transformation where the tech doesn’t work and someone asks for a fax. And the one where the boss talks about how important…

What Should You Measure? Ask These 5 Questions First

I just finished up our two-part webinar series on how to measure the effectiveness of your communications work. (If you missed it, All-Access Pass Holders get access to the recordings). Part of the challenge with answering the “what should we measure” and “what numbers should I pay attention to” questions for nonprofits is that it…

What Question Would You Ask 1,000 Communications Directors?

In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. We’ll repeat a lot of questions from previous surveys to expand our “trends over time” data. For example, we’ll be asking about communication team salaries, sizes, and budgets communications effectiveness how communicators spend their time communications frequency in different channels…

Need Something Like Canva But for Video?

Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do . . . Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through.  I thought there had to be something much easier by…

GDPR - General Data Protection Regulation.

Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

U.S. nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. It may…

In which area do you need the most inspiration?

Bloggers, Here’s Where Nonprofits Say They Need Your Help

I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work. Ever curious about what communications directors need, I asked two poll questions about where they felt they most needed more examples and inspiration for their own work product. Communications and…