Website Content for Homeless People?

I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites. He says most…

Social Media in 2013: Where to Focus, Where to Play

As of a few minutes ago, 360 nonprofits had participated in our 2013 Nonprofit Communications Trends Survey. We hope to have more than 1,200 participate by the end of the month, but here are a few preliminary results about social media use. Take the survey now and you can request a free copy of the…

Mixed Links for Nonprofit Marketers and Fundraisers November 9, 2012

Happy Friday, everyone! Time for Mixed Links. Online Marketing and Fundraising Recent research also shows that photos can be more persuasive. Katya Andresen writes how you can use photos to help make your point. The Agitator explains some best practices for fundraising in the wake of a disaster. Wild Apricot shares some Fresh Ideas for Fundraising…

What’s a Reasonable Amount of Content to Produce?

I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey (take it now, please!) and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of…

Mixed Links for Nonprofit Communicators November 2, 2012

Here are your Mixed Links for the week. First off, I hope all of my readers in the Northeast are safe and recovering from Hurricane Sandy. Network for Good has set up a Hurricane Sandy disaster relief donation page. It lists several organizations you can donate to safely. It’s that time of year again — lots of…

Dress Up That Dog: Making the Boring Stuff Interesting

You are trying really hard to focus your communications on what your participants and supporters want — to make your communications more about them, what they want to read, how they can get involved, and the good work their support has made possible. But not everyone in your organization really understands what you are trying…

Work is a State of Mind, Not a Place

A recent survey of business executives concluded that work isn’t really a place any longer — it’s a state of mind. That’s because mobile technology and social networking make it easier for us to merge the professional and the personal. As this infographic shows, 98% of executives say they send work-related emails on nights and…

Fabulous Example of Facebook Engagement from COTN

I’ve been working with one of my coaching clients, Children of the Nations, on their fall fundraising campaign, which they call Hope for the Children.  In addition to the direct asks for financial support, I suggested that they come up with several “engagement” asks to pair with the ask for money throughout the campaign, which…