Nonprofit Video – What’s It Really Worth?

Videos are a great way to engage and inspire your supporters and Lights. Camera. Help. is a nonprofit organization that encourages other nonprofits to use film and video to tell their stories. You may know them from their Lights. Camera. Help. Film Festival. They are currently conducting a survey of nonprofits about their use of video.…

Question: How Does Your Communications Position Your Nonprofit?

Here’s another chance to get your nonprofit included as an example in my new book. This time, I’m asking about how you are using your communications to position your nonprofit in different ways. Nonprofits can use their communications to position their organizations in many different ways. If you had to pick one goal for how…

Mixed Links for Nonprofit Marketers and Fundraisers June 22, 2012

TGIF! Ready for Mixed Links? Nancy Schwartz’s Nonprofit Messages Survey results show most messages are irrelevant to key audiences. Are you using “Aha! Messages” to boost your connection with your audience? With 76% of nonprofit messages not connecting strongly with their audiences, you might need to rethink some things. Nancy also shares Communications Is Everyone’s Job:…

Answering So What and Who Cares? Preso on Relevant Messaging

Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Use one or more of the…

THIS is Why You Need a Content Strategy

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. So I made this chart yesterday. I posted it to Facebook last night and based on the positive reaction there, I hope you’ll like it too.…

Mixed Links for Nonprofit Marketers June 15, 2012

Happy Friday, everyone! Here’s this week’s Mixed Links. Communications Guidestar gives some tips on how to handle social media when you aren’t really into it. If you are among the 74% who use your org’s mission statement when talking to your supporters or donors, you have a problem. Most mission statements really only speak to those inside…

Might a Rotating Twitter Account Work for You?

I managed to stay awake long enough last night to catch the Colbert Report, where Stephen talked about a very interesting marketing concept: a  curated Twitter account with a rotating voice each week. Some Swedish tourism groups are giving it a try with @sweden.  Here’s how they describe the project: They’ve apparently had quite a…