Using Stories in Fundraising: What Would You Do?

Love using storytelling in fundraising? Weigh in on this question about how you actually do it, from Barry Wein, the marketing manager of the Wisconsin Historical Foundation. I share my thoughts below, and I hope you’ll add yours to the comments. “I have a question for you about storytelling messaging consistency across touch points over the course…

Fearing What They’ll Say on Facebook

Nothing seems to elicit deeper sighs from the small nonprofits I talk to these days then how to best use social media. They know they need to “be there” and they understand the basics. But they are often troubled by the lack of strategy, and the lack of control. What staff, volunteers, and clients might…

Fundraising Platforms: Is Three a Crowd?

Over the last month or two I’ve received lots of questions from communications and development directors about third-party fundraising applications like Jumo and Crowdrise. The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits. I’m personally taking a wait and see…