Rough Draft of a Nonprofit Social Media Policy

During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What…

Does Your Social Media Policy Let Staff Be Real?

I’m putting together a new webinar called Creating a Social Media Policy for Your Nonprofit (it’s on Wednesday, April 28 at 1:00 p.m. ET). As I’m thinking about the variations I’m seeing in social media policies, I’m measuring them up against what I’ve been using as the “good nonprofit marketing through social media” yardstick: Does…

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.”  Here is the slide deck.  It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point…