My Year-End Advice? Use real words. Mostly verbs. Not too much.

OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send? One, four, six? No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. 31. Promise! If you don’t, you’re…

5 Ways to Harness the Awesome Fundraising Potential of #GivingTuesday

On Tuesday, Dec. 3, 2013, the Internet exploded with giving. Millions of Tweets, Facebook posts and photos on Instagram celebrated giving back. Donations spiked – technology provider Blackbaud processed a whopping $19.2 million in online donations, up 90 percent from the previous year. What was this seismic philanthropic event? Giving Tuesday. Founded in 2012, Giving…

3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel

Are you looking to branch out in social media beyond Facebook? Is it time for your nonprofit to see other networks? Kerri Karvetski shares three questions you need to ask yourself before going ahead.  You can learn more from Kerri about how to design social media campaigns later this month in Advanced Social Media Strategies: Running…

3 Online Fundraising Reports You Should Read Right Now

The state of online giving is GREAT! The state of online giving STINKS. 🙁 Wait, what? First the good:  Online giving was up 13.5% in 2013! Now the bad:  84% of nonprofit emails analyzed over the course of nine months last year were not not optimized for mobile viewing. A trio of separate fundraising reports released in…

10 Insanely Useful Free Twitter Tools for Nonprofits

The beauty of Twitter is that it is simple, short and fast. When something happens in the world, more often than not, Twitter carries news of it first. From earthquakes to elections, mundane to momentous, Twitter tells us what’s going on and who’s saying what. It lets us take the pulse of humanity. But Twitter…

Get Ready For February: Valentine’s Day Campaign Planning & Ideas for Nonprofits

Kerri Karvetski, in her new role as our Nonprofit Marketing Guide social media and online campaign adviser, helps you get ready for what could be your next big engagement campaign: Valentine’s Day! ~Kivi The all-consuming year-end season is behind us. Breather’s over! Your supporters are back in the swing of things and you should be,…