I am the founder and CEO of Nonprofit Marketing Guide.

Great Example: Audubon Nails Post-Election Email Messaging

Long-time readers know I am a sucker for (1) good metaphors, (2) timely newsjacking, and (3) well-done email messaging. The National Audubon Society nailed all three with their recent email campaign. On November 3, Election Day, the subject line was “Today is Election Day, Don’t Wing It.” Bonus points for the pun. On November 7,…

social media icons on a phone

Should You Put Social Media in Your Editorial Calendar?

If you are just getting started with creating and using an editorial calendar at your nonprofit, you might get overwhelmed at the prospect of including EVERYTHING in it. Relax. Here’s some good news. Most nonprofits don’t put every social media post into their editorial calendars. Here’s the approach we recommend instead . . . Start…

Spreadsheet or calendar brain

Editorial Calendars: Do You Have Calendar Brain or Spreadsheet Brain?

It’s one of those top perennial questions for nonprofit communications directors: What does your editorial calendar look like? What software is it in? There is no single right answer, although there are certainly editorial calendar trends and preferences in our sector. Before you make the right choice for yourself and your organization, you have to…

The 23 CALMing Actions to Go from BUSY to CALM

CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness. You should work on being more Collaborative, Agile, Logical, and Methodical (CALM) and less Bogus, Unrealistic, Sidestepping, and Yoked (BUSY). I just finished teaching the CALM not BUSY approach via a three-hour workshop…

Jump Start Your Style Guide and Creative Brief

At Nonprofit Marketing Guide, we’ve been exploring new ways to provide training and coaching, in addition to our training webinars and Communications Director Mentoring Program. Last month we kicked off a new 3-hour workshop format called a Master Class, and today we are announcing the creation of a 60-minute DIY workshop called a Jump Starter.…

stressed and overwhelmed

Some Questions to Ask Yourself When Your Workload is Too Overwhelming

Through the Nonprofit Communications Director Mentoring Program, I talk to a lot of communications directors who feel overwhelmed. I thought it might be helpful to you for me to share some of the questions I ask when I am coaching them. The first question I usually ask is how empowered they feel to make choices…

What Managing Expectations Can Look Like

A lot of the conversations I am having with nonprofit communications directors can be lumped under the category of “managing expectations.” That includes expectations from your boss and coworkers about what you do — or could do — as the communications lead. It includes expectations about how fast things will happen and the results work…