I am the founder and CEO of Nonprofit Marketing Guide.

Are Sad Photos a Must in Fundraising? No.

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? By “sad” we mean photos where people or animals look visibly upset, hurt, sad, or otherwise clearly in need of assistance. As with many questions in nonprofit marketing and fundraising,…

4 Steps to Work Through Collaboration Problems

Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy! We all have our own opinions, feelings, fears, stressors, and motivators. While solving communications collaboration problems can feel impossible sometimes, if you depersonalize and get strategic in your…

How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year. In both years, we asked the same poll questions about what participants would take…