I am the founder and CEO of Nonprofit Marketing Guide.

Download Your 2020 Nonprofit Communications Trends Report

It’s here! The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019. It’s free to download. I am also presenting a free webinar on Thursday, January 30 on the Trends Report results. During…

How to Write a Collaborative Communications Strategy

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. ~Kivi Guest Post by Cathy White I joined my organization, Springboard Collaborative, as the first communications professional they had ever hired. As…

Creating a Unique Value Proposition for Your Nonprofit (Part 2)

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi Guest Post by Sean Kosofsky In part 1 of this two-part blog series, we covered the first few…

Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi Guest Post by Sean Kosofsky A unique value proposition (UVP) is an underutilized and really effective tool. But…

Most Comms Directors Feel Valued and Respected. If You Don’t, Get Out.

I spend a decent amount of time online where nonprofit communications staff congregate, including several Facebook Groups. Naturally, people who need help or find themselves in challenging positions post a lot more often about their situations than those who work in well-resourced, inclusive, and respectful environments. You could leave those groups assuming that it’s pretty…

Your Favorite and Least Favorite Projects This Year [Word Clouds]

We asked a new question in our annual Nonprofit Communications Trends Survey this year about your most and least favorite projects. (We are closing the survey Wednesday night — take it here to get the full results before everyone else in January.) We’ll analyze this more in the coming weeks, but here’s what the word…