6 Proven Fundraising Asks

The last couple of weeks we talked about ways you can ask your community to get involved with your work in ways that don’t involve donating money. With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language.…

Nonprofit Explainer Videos: Two Examples from Feeding America

An explainer video explains who you are and what you do in simple and clear yet engaging language. Explainers can also cover concepts, problems and programs. I recommend one of two different approaches to explainer videos when organizations are trying to explain their missions: The Problem and Solution. In this type of explainer, you lay…

Doing More Videos: Getting Over What’s Holding You Back

On today’s Video Strategy for Nonprofits webinar, I organized my presentation around the barriers that are holding nonprofits back from fully embracing video as the superior communications channel that it is for so many different marketing goals. The amount of time that it takes to produce videos was the biggest barrier among today’s webinar participants.…